1938 Mercedes-Benz 540 K Cabriolet A has been named the winner in the “Best of Show” category at the 2021 Salon Privé Concours d’Elégance presented by Aviva. This vehicle is a part of an exclusive Pre-War Tourer lineup and has a lot to demonstrate.
The exclusive vehicle with chassis number 154076 features a unique specification that blends the features of a two-seater Cabriolet A coachwork with the long-wheelbase chassis, as well as engine and gearbox that are set back with a total of 20cm.
Other notable winners at the show include a 1965 GT40 Mk1 with original engine, gearbox, running gear, and bodywork.
Also, some of the Pre-War Sports vehicles have managed to attract tons of attention. Such include SS 100 3½ Litre Roadster, and a 4½ Litre Vanden Plas tourer owned new by company saviour Woolf Barnato.
One of the most eye-catching entries at this year’s event was a part of the Fit for a King class. The winner was an elegant 1936 Rolls-Royce Phantom III, one of only three vehicles to feature Sedanca de Ville coachwork by Arthur Mulliner with a Thrupp & Maberly sliding roof over the driver. In this class, a 1949 Bentley Mk VI Light Touring Saloon was also chosen to win the Marlborough Award by the event host.
Furthermore, a 1955 Aston Martin DB2 has managed to take home two awards – the Preservation Award and People’s Choice.
SEE ALSO: An unique Voisin C-27 Aérosport wins ‘Best in Show’ at Concours of Elegance 2021
2021 Salon Privé Concours d’Elégance presented by Aviva Award Winners:
- Best in Show – 1938 Mercedes-Benz 540 K Cabriolet A Singelfenden
- Class A: Competition Motorcycles – 1951 Moto Guzzi 500cc Bicilindrica
- Class B: Exceptional Motorcycles – 1975 MV Agusta 750 Sport
- Class C: Early Pioneers – 1904 Cadillac 8¼hp Model B Rear-Entrance Tonneau
- Class D: Pre-War Tourers – 1938 Mercedes-Benz 540 K Cabriolet A Singelfenden
- Class E: Pre-War Sports – 1938 SS 100 3½ Litre Roadster
- Class F: Fit for a King – 1937 Rolls-Royce Phantom III Sedanca de Ville by Arthur Mulliner
- Class G: Racing Greats – 1965 Ford GT40 Mk1
- Class H: Post-War Open – 1962 Aston Martin DB2 Drophead Coupé
- Class I: Post-War Closed (European) – 1950 Alfa Romeo 6C 2500 SS Villa d’Este Coupé by Touring
- Class J: Post-War Closed (British) – 1954 Austin-Healey 100/4 BN1 Coupé by D’Ieteren Frères
- Class K: Post-War Tourers – 1946 Tatra T87 Aerodynamic Saloon
- Class L: Pininfarina Design – 1963 Alfa Romeo Giulia 1600 Spider 101 Series
- Class M: 60 Years of the Jaguar E-type – 1963 Jaguar Lightweight ‘The Lindner Low-Drag’
- Class N: Low-Slung Sports – 1972 De Tomaso Mangusta by Ghia
- Class O: Classics of the Future – 1993 Jaguar XJ220
- Class P: Rolling Bones Hot Rods – 1932 Ford 3-Window Coupe
- Preservation Award – 1955 Aston Martin DB2 rally car
- People’s Choice – 1955 Aston Martin DB2 Monte-Carlo Rally Car
- Churchill Cup – 1972 De Tomaso Mangusta
- Duke of Marlborough Award – 1949 Bentley Mk VI Light Touring Saloon by Hooper & Co
- Duke of Marlborough Award (Motorcycles) – 1901 Triumph Minerva
- Chairman’s Award – 1951 Jaguar XK 120 OTS
- Spirit Award – 1903 Panhard et Levassor 80hp
- Most Exceptional Coachwork – 1927 Rolls-Royce 20hp Tourer by Barker
- Most Opulent – 1931 Bentley 8 Litre Park Ward Four-Door Sports Saloon
- Coup de Coeur – 1937 Talbot-Lago T15 Cabriolet by Worblaufen
- Best Interior – 1947 Bentley Mk VI Cabriolet by Franay
- Most Elegant – 1965 Ferrari 275 GTS
- Most Iconic – 1966 Jaguar E-type 4.2 GT FHC
This year’s annual Monterey Car Week at the Pebble Beach Golf Club will be a host of an exclusive lineup of Mercedes-Benz lineup. The main focus is on the SL models – examples of several generations will be presented, including 300 SL racing sports car from 1952 and the legendary 300 SL Roadster from 1957 to an SL 55 AMG of 2003.
The successful AMG GT 4-Door Coupe is now even more customizable and offers further updates and changes that contribute to the overall refinement of the vehicle. There’s a new MANUFAKTUR Exclusive Edition that further underlines the distinctive character of the four-door sports vehicle. Also, there’s an extended choice of wheels, upholstery, trim, exterior colors, and numerous more goodies.

The all-new electric Mercedes-Benz EQA adds two more versions to the lineup – EQA 300 4MATIC and EQA 350 4MATIC and the exciting EQA 250.
The Customer Racing Teams have produced another milestone in Mercedes-AMG Motorsport’s history. Richard and Sam Neary from team ABBA Racing secured the 500th overall win of the Customer Racing Program with their Mercedes-AMG GT3s in the British GT Cup Championship last weekend. Then, only a few hours later, Antonelli MotorSport added the 501st race in the Italian GT Championship.
The London Concours has revealed its latest class, celebrating the “Youngtimers”. The class will appear at the Honourable Artillery Company HQ between 8-10 June and will celebrate the German performance of young timers of the 80s and 90s with their high speeds, huge engines, and massive body kits.

The Road to the 2021 World Car Awards concluded with the declaration of the Mercedes-Benz S-Class the 2021 World Luxury Car, voted for by 93 journalists and specialists from 28 countries that form the World Car Awards jury panel.



