Fiat has created special Pink Ribbon edition for the United States. The vehicle is Produced in partnership with The Breast Cancer Research Foundation (BCRF), the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.
“We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company,” commented Laura Soave, Head of FIAT North America.
“The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.”, she added.
The vehicle is based on 500 Lounge, which is available in silver and white. The special edition model boasts a dark pink stripe with a pink ribbon. The interior will feature unique floor mats and black leather seats with pink contrast stitching.
The vehicle is limited to just 250 unit and the price is $22 500. The manufacturer will donate $1 000 to The Breast Cancer Research Foundation for every unit sold, which means totally $250 000 for the whole series.
Source: Fiat
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