As a part of the launching campaign of the third-generation Nissan Qashqai, the electrified vehicle with mild hybrid technology, TBWA\London has devised Europe’s first automotive 3D experiential activity.
The campaign is already launched and will run for a week, with a dramatic 3D installation placed on London’s Southbank in order to announce the arrival of the latest Nissan model. Also, this is the first time that a 3D experiential technology has been used in an automotive advertising campaign.
Creating a pretty realistic sense of depth and volume within a massive cube, the content appears to leap out of the screen towards the viewer. Further 2D features on the rear two screens, facing the river are also present.
The audience that gathers to witness the spectacular digital performance can also scan a QR code which allows them to see the new Qashqai in a rich augmented reality from their smartphone.
SEE ALSO: Subaru announces details for the new 2022 Impreza lineup
Nic Thomas, Marketing Director at Nissan Motor GB Ltd., commented: The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses. This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before. We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.
Designed, engineered and manufactured in the UK, the all-new Nissan Qashqai is available with a new electrified petrol mild-hybrid powertrain and boasts a sleeker and roomier design than its predecessors.
https://youtu.be/jdEnz9hItz8
New Nissan Qashqai comes with tons of advanced technologies and is based on the new Alliance CMF-C platform. This platform is specially designed and developed to ensure the vehicle’s smooth and rewarding driving experience and enhanced safety and reliability.
Nissan announces more details for the upcoming Pathfinder lineup.

New Nissan Ariya has made its first public appearance and undertakes a slow drive around the iconic Circuit de Monaco in the French Riviera. The vehicle is beautifully redesigned and demonstrates a seamless design with neat proportions and a menacing stance.

The first Nissan 2022 Pathfinder rolled off the assembly line at the award-winning Nissan Smyrna Vehicle Assembly Plant in Tennessee.
Nissan team confirms On-The-Road details for the third generation of the all-new Qashqai lineup. The first deliveries start in early summer and the vehicle will be available with a wide range of custom options and an extended list of standard features.
In order to complement Nissan’s range of advanced crossovers, next summer brand enthusiasts will have the pleasure to witness the introduction of the new X-Trail. The vehicle’s global debut took place today at Auto Shanghai Show and the Nissan team shared tons of information about the latest family member.
Earning three of the winning paces in the PARENTS Best Family Cars event, Nissan’s dedication to safety, comfort, and utility are again in the spotlight. Rogue, Pathfinder, and Maxima altogether showcase what a contemporary vehicle should feature in order to remain highly appealing in today’s world.

Nissan presents details of the new comprehensive testing programme behind Ariya’s excellent performance rates, enhanced comfort and elegant design.
Nissan unveils a rich palette of body finishes for the Ariya, all inspired by the innovative nature of the lineup. Driven by the ambition to bring the worlds of electric vehicles and design elegance together, the Nissan team has created a futuristic vehicle with tons of features.
