CUPRA prepares to tackle down one of the most demanding roads in the world as it heads to the start line of the Extreme E season. Kicking off on the 3rd of April, the Extreme E will not only showcase some of the most advanced machines to date but will also bring more awareness about climate change.
As it comes to Cupra, it has been part of Extreme E from the outset and is the first brand to announce its participation along with ABT Sportsline as the brand’s main partner.
CUPRA’s goal is to contribute to the future by bringing new ideas about changing electromobility, sustainability, and balance. To do so, CUPRA’s high-performance 544hp ABT XE1 will be pushed to the limit at the first race of the season in the Al Ula region, the world’s largest sand desert.
“Only a few days left before the very first Extreme E race start, and Claudia and I cannot wait to be on the starting grid. We’re very excited to be part of this competition with a very innovative format: 100% electric, racing the most astonishing locations in the world and driven by gender-balanced teams,” said Rally Cross and DTM champion Mattias Ekström. “If you consider all the elements and you add the car’s heavyweight, its low-grip tires and a good amount of power, the whole combination will be very interesting, and we’re ready for it!”.
SEE ALSO: BMW launches a new spot featuring the latest M4 [VIDEO]
There will be a total of nine teams on the starting line, all fighting for the first place. Stick with us for further details!
Source: CUPRA
BMW of North America reveals “the Ultimate Self-Driving Machine”. This is a new spot that introduces the brand’s “Power of M” campaign. The project kicks off by featuring the second-generation BMW M4.
Back in the 1990s, VW’s CEO, Ferdinand Piëch pursued an ambition to create a vehicle for the luxury segment. His first project was unveiled at the 1999 Frankfurt Motor Show. This was the Concept D with a 5.0-liter direct-injected V10 engine and a rather beautiful exterior and interior design. Two years later, the Phaeton would enter production, looking to establish a name for itself among other luxury sedans.

Automobili Lamborghini enhances the connectivity options of the Huracan EVO lineup with new and updated navigation, safety, and entertainment features.
Porsche announces details for the new 911 GT3 model lineup. With a starting price of $161,100, the line offers tons of upgrades and improvements – buyers will benefit from the latest generation o Porsche Communication Management, a 10.9-inch touchscreen display, infotainment, and much more.

Volvo Cars have managed to earn more TOP SAFETY PICK PLUS awards from the Insurance Institute for Highway Safety than any other automaker since the TSPP recognitions began in 2013.
Toyota Indiana celebrated many milestones over the past year – 6 million vehicles, 2 million Highlanders and 30 million US assembled machines. These are only a few of the achievements.
Subaru introduces a new and super capable Outback. In fact, in the team’s own words, this is the most agile and advanced Outback so far: the 2022 Outback Wilderness.


Automobili Lamborghini participated in the Days of Speed event with its trustworthy Urus Super SUV. The challenge is set on the surface of the frozen Lake Baikal and the vehicle has managed to set a 1,000-meter record, at 114km/h average speed from a standing start.

For a second consecutive year, Kia Telluride wins the “Best 3-Row SUV for Families” by US News & World Report. Winners are selected after a careful evaluation and scoring excellent points in professional automotive reviews, safety and reliability ratings, and the ease of use of all the features that keep the occupants safe and entertained. The vehicle that managed to score the highest possible result was named “Best Car for Families” in the respective category.
MINI USA announced more details for the new 2022 Countryman Boardwalk Edition. This model offers an extended list of standard equipment and some new design ideas.

The mild-hybrid system used to support and relieve the internal combustion engine in many of the BWW vehicles works with its full potential when paired with the custom M340i xDrive “DCL Dahler competition line. This 48-volt mild-hybrid technology is based on a starter-generator and a battery and manages to reduce the fuel consumption and contribute to some power output boost.
