Nissan in cooperation with TBWA (Toronto), has filmed an exclusively fresh video spot that stars a radio-controlled Sentra SE-R. Aimed at highlighting the driving experience and excitement delivered by the sporty ride, the 2010 Nissan Sentra SE-R Project video can be viewed, commented and rated at SERProject.
Published on April 5th, the action-packed spot has already made more than 180,000 views on the WorldWideWeb.
Mark McDade, Director, Marketing, Nissan Canada shares…“We were looking for a compelling way to show off the Sentra SE-R. We also knew that the typical car ad wouldn’t be entertaining enough to get people interested and make this spot go viral.”
Aside from the little RC Sentra ride, the full-size one is based on the Sentra sedan, but packed with a strong 2.5-liter 177 horsepower powerplant linked to a CVT transmission. It also features steering wheel-mounted paddle shifters, a sport tuned suspension, 17-inch wheels, oil and G-meter gauges, four-wheel disc brakes and sport bucket seats.
At the 20th edition of the Auto Mobil International (AMI) fair in Leipzig, Germany, Irmscher has unleashed its exclusively modified version of the sporty family ride Chevrolet Cruze. 
At the upcoming Auto China 2010 in Beijing, MINI will premiere to the general public in Asia its fourth model, the MINI Countryman. 
Volvo has released the pricing details on its head-turning, brand-new Volvo S60 models. 
At the New York International Auto Show last week, Scion has unwrapped publicly its freshened, robust urban utility vehicle 2011 Scion xB. 
Suzuki of America has unleashed its highly-athletic 2011 Kizashi Sport at last week’s New York International Auto Show 2010. 
At the Community 
Volvo and Polestar Performance, the brand’s championship-winning Swedish Touring Car Team has unwrapped officially its all-new Volvo C30 for STCC 2010 season. 
Lorinser has introduced a new, extraordinary enhancement program for the 2010 Mercedes-Benz S-Class facelift model. 
Chevrolet has released the pricing details on its exclusively styled, heavy-duty pick-up truck 2011 Silverado HD. 
According to the latest information that leaked from the Top Marques Monaco’s PR team, at the upcoming edition of the luxury fair, Audronis Gestautas, the Lithuanian designer which amazed the world with its sleek, custom-made rides will showcase its head turning Mercedes-Benz CL and BMW 6 Series-based creations. 
Mountune Performance has released a high-end performance upgrade for the 305-horsepowered Ford Focus RS.