Toyota team has confirmed that it will be part of the advertising lineup for the Super Bowl LIV on FOX TV Sunday. The 60-second Toyota ad, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander – the video will mark the launch of the large Highlander campaign, which runs through mid-July 2020.
Toyota has a long and successful story of leveraging the Super Bowl stage to launch landmark products. 2020 and 2015 campaign feature Camry, America’s best-selling passenger vehicle for the past 17 years, while the 2019 Game packed a one-two punch of the 2019 RAV4, one of the best-selling SUV in the US and the fierce return of the all-new 2020 Supra. In 2018, Toyota utilized the Big Game and the Opening Ceremony of the Olympic Winter Games PyeongChang 2018 shortly after to launch the first-ever global marketing campaign, “Start Your Impossible”, highlighting Toyota’s shift to a mobility company.
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The larger Highlander vehicle campaign follows the Total Toyota cross-agency model with collaboration from Saatchi & Saatchi, Burrell Communications, Conill Advertising, and Intertrend, with Zenith Media responsible for TV and Outdoor media buying.
Source: Toyota
Ford adds its FX4 off-road package to the upscale 2020 Ford Expedition Limited for customers who want to travel further off the beaten path.
2020 Honda Clarity Fuel Cell receives tons of upgrades as it begins arriving at dealerships in California today. Some of the improvements include heated side mirrors, improved Audible Vehicle Alert System and improved cold-weather startup performance. Additionally, 2020 Clarity Fuel Cell is offered with competitive lease packages and includes tons of different benefits.
Nissan announces details about the all-new 2020 Sentra, which goes on sale on January 28, 2020 at Nissan dealers worldwide. The new family member represents a breakthrough for Nissan’s popular compact sedan – with its appealing exterior design, comprehensive suite of advanced driving technologies and next-gen safety features, new Sentra will surely impress both fans and skeptics of the brand.
Porsche complements the Macan lineup with a new sporty entry. The new Macan GTS comes with a powerful engine, performance-focused chassis and, as expected, sexy design and extended the list of standard goodies. The agile 2.9-liter powerful twin-turbo V6 delivers a total of 375hp and is capable of speeding from zero to 100km/h in a mere 4.7 seconds. This time can be reduced to 4.5 with the optional Sport Chrono package.

Ever since the Kia e-Niro made its debut last year, it has been awarded with tons of recognitions from well-respected industry commentators. The electric e-Niro won Car of the Year at the 2029 What Car? Awards and was named “Game Changer” at the 2019 Autocar Awards. It was also recognized as the Best Electric Car at the Business Awards 2019 and grabbed the Eco Award at the 2019 CarWow Car of the Year Awards. Additionally, Auto Express has named the vehicle the Best Affordable Electric Car at the 2019 New Car Awards and Driving Electric announced it as Electric Car of the Year 2019.
2020 Honda Fit has already arrived in showrooms as a clear benchmark in the subcompact car category, with enhanced versatility, premium features and fun-to-drive performance. For the new model, Honda has included a newly available 6-speed manual gearbox, Honda Sensing as a standard feature for EX and EX-L and more advanced safety features.
New 2020 Honda Ridgeline arrives at dealers in Dec. 16 with a host of updates, including a 9-speed automatic gearbox as a part of the standard equipment. Additional goodies include Honda Sensing and an extended list of standard features and gadgets. The model will be available in four trim levels – Sport, RTL, RTL-E, and Black Edition. Let’s check out more!
Edmunds has named Ram 1500 as its Top Rated Truck for 2020. As you might know, the Edmunds Top Rated awards include seven categories and recognize the overall excellence of vehicles in the market today.
Kia Telluride has been awarded a 2020 Edmunds Top Rated Award, taking the win its category to earn the title of Top Rated SUV.
Jaguar is giving the I-PACE customers an early holiday present in the form of an exclusive upgrade for the award-winning all-electric SUV that is designed to deliver increased real-world range. Jaguar engineers have applied advanced technical insight from the I-PACE eTROPHY race series in order to optimize the management of battery, thermal and AWD systems in order to increase the overall efficiency of the drivetrain system.
2020 Nissan Kicks compact SUV is on sale at brand’s dealers worldwide with a pretty comfortable starting price – $18,870. The front-wheel-drive Kicks is available in three trim levels – S, SV, and SR. Let’s check out more, shall we?
