Citroen has provided its first hint at the interior styling of the all-new DS3 by unveiling a new iteration of the DS Inside concept model.
At its launch in early 2010, the DS3 will present owners with an unprecedented range of touches to express their personality, and the haute-couture cabin of the latest DS Inside goes some way to previewing the level of detail and individuality that will be available. (more…)
Citroen is broadening its product line-up in China and presenting two new cars at the Shanghai International Motor Show: the three-volume C-Quatre, making its world debut, and the new C5, to be manufactured at Wuhan. This product dynamic is backed by a powerful brand dynamic.
1. Strengthening Citroen presence in China
World debut of three-volume C-Quatre
Developed and produced in China, the three-volume C-Quatre will be launched in June. With two C-Quatre body styles, Citroen now brings Chinese customers a complete offering in the core M1 segment, the largest in China.
C5: Citroen’s trump card in the high-end saloon segment
Citroen is unveiling the C5, to be produced from the end of the year at the new Wuhan plant and launched in China in early 2010. Strengthened by its success in Europe – with some 87,000 sales in 2008 – the new C5 is a major asset for Citroen success in the high-end segment in China.
By rounding out its range with the three-volume C-Quatre and the C5, Citroen is boosting its presence in the country. The Marque now covers a full 70% of the Chinese market.
This product offensive is also being accompanied by a major brand transformation.
2. New brand image roll-out starts in China
Citroen is revealing the new brand image to its 217 dealers, the media and the public at the Shanghai Motor Show. Roll-out starts this year, with 20 dealerships bearing the new image by the end of 2009.
This dynamic is driven by Citroen’s increasing success in China. The network will cover 230 cities by 2010. The performance of the 3,100 network members has been bolstered by the creation of 12 technical training centres since the start of the year and two sales schools, in Chengdu and Wuhan. Lastly, the initiative on service quality, a core aspect of the network renewal in China, is already showing results, with a 4th place finish in JD Power 2008 rankings.
Citroen is demonstrating its new “Creative Technologie” tagline on a 1,000-square metre stand with:
The funky, and already award-winning Citroën C3 Picasso, is the latest addition to the Company’s Picasso family. A vehicle for the individual thinker, the C3 Picasso offers users adaptable, class-leading space, effortless modularity, unrivalled visibility and exceptional driving pleasure in a bold design that is as cool as it is functional. The C3 Picasso, focused on the needs of everyday life, presents flexibility and capability in an individual, chic design. (more…)
Citroën’s popular C4 Coupe has been given the WRC treatment for a new limited, special edition. The Citroën C4 ‘by Loeb’, named after the world’s most successful rally driver ever – Sebastien Loeb – features sporty new interior and exterior designing, dynamic body colours and a well specified equipment list. Each limited edition will also be tagged with a unique serial number plaque mounted in the cabin. (more…)
Arsenal manager Arsène Wenger and players, Gael Clichy and Robin van Persie joined world famous cartoonist Gerald Scarfe last week to unveil a unique Citroën C4.
The ‘Ultimate Arsenal Fans’ Car’ was designed by Scarfe in consultation with the players and is being raffled in aid of Arsenal’s Charity of the Season, Teenage Cancer Trust.
Citroën, Arsenal Football Club’s official car supplier, donated the stylish new C4 to the Club for the unique project to help raise awareness and funds for the Teenage Cancer Trust.
Tickets to win the car cost just £2 with all funds going to Teenage Cancer Trust.
The car will be displayed at the Emirates Stadium for the next three Arsenal home matches (14th March Arsenal FC vs. Blackburn, 4th April Arsenal FC vs. Manchester City and 26th April Arsenal FC vs. Middlesbrough).
Supporters are invited to give their input on what they would like to find inside the hatchback via http://www.arsenal.com/tctcitroenc4
For more information on the partnership or to donate visit: www.beagoonerbeagiver.org
Mitsubishi Motors Corporation (MMC) and PSA Peugeot Citroen announced today that both companies have signed a Memorandum of Understanding regarding collaboration on electric vehicles based on a vehicle currently under development by MMC in Japan. (more…)
The stunning CITROËN DS INSIDE concept will be making its public debut at the 2009 Geneva Motor Show. The chic new model will be displayed alongside the Company’s new corporate image. Embodying a bolder, three-dimensional version of the famous Double Chevron logo this new, modern, emblem supports the Company’s spirit of Créative Technologie. (more…)
The outcome of the 2009 Rally Norway went all the way down to the wire, but Sebastien Loeb and Daniel Elena ended up securing their 49th world class win after a thrilling clash with Mikko Hirvonen and Jarmo Lehtinen. (more…)
CITROËN launching a new line of products to broaden its current range. The new line will consist of three new cars, positioned in the small, medium and large car segments, launched successively from 2010.
The first illustration of this new product line is the CITROËN DS INSIDE concept car. The concept car and vehicle line are characterised by forthright choices on styling, onroad performance and use. These are accessible objects of desire, cars that stand apart by their creativity, intelligent design and build quality, embodying the very best of CITROËN. The new product line will perfectly illustrate CITROËN’s new spirit of “Créative Technologie”.
The new line will also have a new naming system. Like the main range vehicles, which carry the letter C and a number, and, like the MPVs, which sport the Picasso signature, the new models will feature a special name: the DS line.
DS stood and continues to stand for a new approach to automobiles and the future. CITROËN is taking inspiration from its design DNA to strengthen the positioning of its new product line. The range instills the different spirit, that the name DS inspires. Hence the distinctive model line up will be called DS3, DS4 and DS5. DS: Different Spirit.
Citroën is introducing a nautical new special edition of the best selling sub 110g/km CO2 emitting car in Europe. The C1 Splash will benefit from extra equipment like air conditioning, front electric windows and remote control central locking, as well as two funky new body colours exclusive to Splash.
Customers can style their C1 Splash in the new colours – metallic Electra Blue or Lipizian White. In contemporary contrast to the striking body colours, the Splash will be fitted with custom coloured door mirrors; Lipizan White models will feature metallic black mirrors and the Electra Blue will have white door mirrors. (more…)
Citroën’s super efficient C1 city-car complete with a smart new look for 2009 is now on sale, featuring a restyled front end, new body colours and trims, as well as even lower CO2 emissions and improved fuel economy.
The C1’s get-up-and-go spirit has been enhanced with a smaller bumper, available with sporty chrome touches, giving the car a more dynamic visage. Inside, a new interior trim is available whilst two new metallic body shades, Electra Blue and Mica Green, have been added. (more…)
Citroën is kicking off Christmas in style at its Champs-Élysées showcase, the C_42, with a new seasonal exhibition and an exciting competition giving visitors a once-in-a-lifetime chance to go head-to-head in a race against Citroën’s five-time, World Rally Champion, Sébastien Loeb, in the stunning GTbyCITROËN – the real world concept car designed for PlayStation’s virtual racing game Gran Turismo. (more…)