
A comprehensive research project led by Auto Trader has given some insights of the pros and cons of the car buying journey. More than 1,000 car buyers took part in this study over the last two years. The conclusion made from the gathered data is very interesting and it will help you if you are soon to buy a car.
Pain Points
Two are the principal pain points for those who buy from a dealer. Precisely, these are the deal negotiations and salesperson pressure. Nonetheless, the study also found out that the consumers’ perceptions of the industry are often worse than reality. In fact, the data shows that 43% feared salesperson pressure and 33% worried about negotiation on areas like pricing, finance and part-exchange in advance of their visit.
SEE ALSO: How to Hijack a Jeep Cherokee Over the Internet? [VIDEO]
Only 21% confirmed the bad experience with salesperson pressure, while 17% did not enjoy negotiating with showroom staff.
The other main concern is finding the right dealer. The research showed that 23% of respondents found this hard, in comparison to the 22% who worried about this in advance.
How to Improve the Car Buying Experience?

The survey also revealed buyers opinion on how the car buying experience could be improved. 32% of the respondents wanted the freedom to browse (with no pressure from the salesperson), other 32% needed better information about the real cost of the car, while 31% showed the importance of ‘one stop shop’ to find everything online. 29% of those featured in the study needed clearer information about the pricing of the vehicles, while 28% wanted better information on the best car deals and finance.
Conclusion
As a result, this study found out that buyer’s satisfaction is most clearly shaped by the offline experience. But this is only at those retailers, which tend to do a great job. Three quarters of buyers were satisfied with the whole buying process and had positive face-to-face interactions. However, there are 57% who need more persuasion when it comes to buying from the same dealer. They said they would be more inclined to go back to the same shop if the process had been better.
Source: Auto Trader


2016 Mazda Miata and 2015 Porsche Boxster are two vehicles, which are famous for its origin, heredity, immense performance capability and compact dimension. But what happens when we compare both and how different is the Miata from the Boxster? Mazda has just released an Infographic displaying a parallel between the cars and you can view it below. It gives a good comprehension of how the one is different from the other.


Audi proudly posted an 8.3-percent sales increase in the US for June, which marks brand’s 54th consecutive monthly sales records. And there is even one more remarkable fact: Audi SUV sales rose with 24.1 per cent over a year ago. This tendency reflects Audi’s popularity and now the brand is ready to offer some even better technologies and vehicles.

2015 Ford F-150, as we told you numerous times, is America’s toughest, smartest and safest Ford F-150 ever created. And now the latest family member earned Insurance Institute for Highway Safety Top Safety Pick for its SuperCrew models. Furthermore, the vehicle is the only one full-size, light-duty truck to earn government’s highest 5-star rating for the driver and passenger for crash tests and cab configurations. Here we talk about Super Crew, SuperCab and Regular Cab.

2015 Chevrolet Corvette C7 Z06 equipped with Hennessey Performance HPE800 upgrade has been just tested from 0 to 175 mph at Houston’s Ellington Airport. To make the staggering performance available for the eyes of others, including you, Hennessey also released a video, which displays how the Chevy made things happen. The video is extremely beautiful and this is why I sincerely urge you to watch it!

Mercedes CLA 45 AMG comes with a bit of extravagance and confidence for these, who still do not find the A-class that interesting. Even after the facelift. Now the 45 AMG will set off to a journey of power and aggressiveness, which means, it goes for slightly different approach, when it comes to Mercedes vehicles. The facelift and the upgrades will be further boosted with the PEC Tuning Module program.
RFK Volkswagen Golf Mk 5 is dressed in bright color that mimics pure gold. The project has been conducted by the tuning specialists at RFK Tuning, who are based in Germany. The car did not receive only a shiny exterior but there are also some other modifications that need to be addressed, like the new suspension, contrasting wheels and engine tuning. Let’s see why this Volkswagen looks so charming and which were the exact steps of achieving this effect.
Kahn Flying Huntsman 6X6 Concept is hot exactly like the summer days right now. It has its exclusive premiere today and we are extremely happy to be among the first to introduce it to you! The vehicle looks gorgeous, and guess what, it runs on six wheels! If you want to view this beauty and be around its presence, you will have the opportunity to do that at the Billing Land Rover show. It begins today at the Billing Aquadrome in Northampton and ends on Sunday the 2nd of August.

Vorsteiner proudly announced the long anticipated launch of the Verona lightweight carbon fiber aerodynamic program for the Lamborghini Huracan. This beauty is about to get some significant changes. Let’s see what is going on here.