

Toyota US has announced the pricing of the new 2014 Prius Facelift, which is available for less than $30,000. The base model Plug-in Hybrid starts from just $29,990, while the top-of-range Plug-in Hybrid Advanced costs $39,525.
The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:
- Heated cloth front seats – a unique standard feature available only on Prius Plug-in
- Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
- Ability to drive extended distances in EV Mode, helping to increase fuel efficiency
- Unique 10-spoke alloy wheels
- 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year
The Prius Plug-in Advanced will still offer popular features including:
- Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
- SofTex-trimmed heated front seats
- 8-way power-adjustable driver’s seat with power lumbar support
- Head-Up Display
- Safety Connect
| Grade | Engine/ Trans. | Highlight Features | 13MY MSRP | 14MY MSRP | MSRP $ Change | MSRP % Change |
| Plug-in Hybrid | 1.8-liter HSD/ E-CVT |
Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare | $32,000 | $29,990* | -$2,010 | -6.3% |
| Plug-in Hybrid Advanced |
1.8-liter HSD/ E-CVT |
Prius Plug-in Hybrid plus: Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect |
$39,525 | $34,905* | -$4,620 | -11.7% |
Source: Toyota









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