Tag: Zoom-Zoom

  • Mazda CX-9

    Mazda North American Operations (MNAO) today debuted the 2007 Mazda CX-9 seven -passenger crossover sport-utility vehicle (SUV) at the New York International Auto Show. Arriving in Mazda dealerships in early 2007 , the CX-9 is designed and engineered specifically for North America. The Mazda CX-9 provides unique Mazda design and energetic performance as well as an up-market interior with class-leading space and unmatched versatility.

    Like the Mazda CX-7 presented earlier this year, the CX-9 is a clean break from the traditional boxy SUVs crowding the US market. While styling echoes the CX-7, CX-9 is not a lengthened three-row CX-7, and CX-7 is not a shorter-wheelbase CX-9. Engineered with Mazda’s “Soul of a Sportscar” signature , CX-9 deftly blends sporty driving spirit with seven-passenger SUV practicality. Standing out from existing crossover SUVs – vehicles that deliver SUV practicality with a passenger car driving experience – the Mazda CX-9 is the insightful solution not only to the modern family’s complex need but also to the enthusiast driver’s desires . A nd of course Zoom-Zoom is standard.

    Mazda CX-9
    2007 Mazda CX-9

    “The North American market continues to play a leading role in Mazda Motor Corporation’s global future and financial health,” emphasizes Jim O’Sullivan, president and CEO, MNAO. “The all-new CX-7 and CX-9 were engineered specifically for North America to help us fulfill ambitious goals. The CX-9 represents everything a Mazda SUV should be, offering ample power, striking appearance, fun-to-drive vitality , precision build quality and unexpected versatility. While other vehicles in this category focus only on what’s behind the drivers seat for the family, we have engineered a unique solution that is equally as exciting for the driver. ”

    Mazda C X-9 targets y oung couples and modern families . These outwardly-focused families haven’t lost their desire for high-intensity leisure activities, learning experiences and social interaction. It is also ideal for couples with grown children who pursue an active lifestyle. Mazda CX-9 is specifically designed to make these complex pursuits as easy and as pleasurable as possible.

    SPACE TO STRETCH

    The Mazda CX-9 rides on one of the longest wheelbases in the segment, providing easy access to its three-row seating. There’s ample room for adults in every position and sufficient cargo space to accommodate modern American families. Under the sleek exterior is an interior that will impress demanding customers with its space, utility, versatility, and premium features.

    To ease accommodations for all drivers, the driver’s seat and steering column move quickly and easily over a long range of adjustment. The 60-40 split second row not only carries three in comfort, it also offers approximately five- inches of fore-and-aft slide travel and a reclining backrest. In the 50-50-split third row, the seating position and leg room are both class-leading in numbers and real comfort. Entry to the third row is easy, with nearly 26 inches of access space between the folded second-row seat and the C-pillar. Even with the third row occupied, the CX-9 provides 17.2 cubic feet of cargo capacity, eclipsing many large sedan trunks. Both second- and third-row seats fold flat to allow additional storage all the way up to the back of the front seats.

    Extra thought is invested in small details, such as how the CX-9’s seat releases are configured. For example, releasing the second row seat in order to enter the third row requires only one simple hand motion to unlatch the seat and move it forward. Likewise, a clever strap attached behind the third row seat’s backrest serves as both a release for folding the seat and a means of pulling it back erect again.

    EXTERIOR STYLING A PRIORITY

    Many mid-sized crossover SUVs strive for the utilitarian look. The Mazda CX-9, however, is designed to evoke a strong pride of ownership. Without sacrificing versatility or efficiency, the CX-9 strives for the sophisticated appearance of a vehicle costing two to three times as much. Its smooth and flowing silhouette, prominent wheels and tires, muscular fenders and steeply angled windshield and backlight give the CX-9 a dramatic-but-refined look.

    CX-9’s front end is unmistakably Mazda , with its elegantly sculpted sporty five-point grille and wide, bold bumper . A horizontal streak of chrome floats on the front grille bar, giving a distinctive and high quality feel. S ide windows form a flowing, open and modern greenhouse, allowing clear vision from all seating positions. The unique trapezoid chrome exhaust pipe accentuates the fine detail put into the design.

    INTERIOR STYLING STANDS OUT

    Once inside the CX-9, t he driver is greeted by a neatly organized combination of cylindrical shapes and blacked-out instruments on a T-shaped instrument panel . Brightly edged gauges with metal-look trim and indirect blue illumination set a cool mood. Indirect lighting also is embedded in the front and rear door trim and ceiling for a warm glow. Horizontal elements in areas such as the center panel, door trim and seat design intersect with vertical accents to create the same harmony present in fine furniture.

    Interior craftsmanship and attention to detail is visible everywhere. S oft trim is elegantly configured and constructed of top-quality materials and seats have an inviting yet sporty look and feel appropriate to this type of vehicle. The dash panel houses large, clearly marked entertainment and climate controls. Delicate stitching and the metallic look of the floating door trim-grips reveal the designer’s fine eye for detail.

    ENERGETIC AND REFINED POWERTRAIN

    At the heart of every Mazda lies a spirited engine. The CX-9 is powered by a new 3.5-liter V-6 with a preliminary rating of 250-horsepower . Advanced features include dual-overhead camshafts, four valves per cylinder, variable valve timing, a high compression ratio and electronic throttle control. While six-speed automatic transmissions have until now been exclusive to premium-priced SUVs, the CX-9 provides that desirable feature as standard equipment. The direct benefits to Mazda customers are optimum acceleration and passing performance, coupled with excellent highway fuel efficiency.

    Drive is either through the front wheels or via Mazda’s advanced A ctive T orque -S plit A ll- W heel D rive system. On all-wheel-drive models, various sensors signal control modules to automatically apportion torque to those wheels most able to provide solid traction. A computer-controlled coupling, connected with the rear differential, automatically adjusts the torque distribution, allowing up to 50-percent of the drive power to be sent to the rear wheels, depending on traction conditions. This all-wheel drive system has been especially well received in MAZDASPEED 6 and CX- 7 applications.

    SURE-FOOTED CHASSIS & BODY

    The stiff unibody of the Mazda CX-9 provides a sound foundation for a poised ride and agile handling. Computer-aided-engineering analysis was used to optimize this structure, delivering high torsional and bending rigidity with minimal weight. Extra laser welds and adhesive weld bonding have been applied in critical areas for enhanced stiffness. Damping sheets applied to floor areas and acoustic foam filler added to body cavities assure a quiet , high quality cabin environment.

    In front, the perimeter frame mounted to the unibody through six rubber isolators supports the powertrain, the engine-speed-sensitive rack-and-pinion power steering, and a low friction strut-type suspension system using coil springs. The multilink rear suspension consists of one trailing arm and two lateral locating members per side. To minimize cargo-compartment intrusion and permit a wider load space, the rear coil spring is positioned between the lower lateral member and the unibody. A damper is located as close as possible to each rear wheel to provide excellent motion control with minimal friction. Anti-roll bars at each end maximize agility and control during assertive driving.

    Twenty-inch, V-rated, low-profile radial tires ( P 245/50R – 20) are standard equipment on the top Grand Touring model while Sports and Touring editions roll on P 245/60R – 18 tires. As a result, CX-9 looks and feels unusually nimble for its size and is the clear class leader for driving pleasure.

    SAFETY WITH ADVANCED TECHNOLOGY

    The Mazda CX-9’s safety features are highlighted by an advanced Roll Stability Control (RSC) system that uses both body-roll rate and wheel speed sensors to determine when corrective action is necessary. A momentary torque reduction, combined with an automatic brake application, assists in restoring the CX-9 to an even keel.

    Four-wheel disc ventilated brakes include an Anti-lock Brake System ( ABS ) to prevent lockup during emergency use. When excessive wheel slippage is detected, a T raction C ontrol S ystem (TCS) automatically reduces driveline torque to help restore traction. Dynamic S tability C ontrol (DSC) reduces driveline torque and automatically applies one or more brakes to minimize under- or over-steer during emergency maneuvers.

    Additional protection is provided by sensor-activated side-curtain airbags which extend from the first to the third row. These inflatable restraints deploy in the event of a lateral collision or a rollover to reduce the likelihood of injury and limb or head ejection. Inflation is maintained for approximately six seconds for maximum effectiveness, although the only way these systems work properly is when used in combination with seatbelts. Pretensioner devices automatically remove slack from the belt system immediately after a moderate or greater frontal collision and load limiters are incorporated to provide some give as the occupant moves forward. The CX-9 ’s front headrests incorporate new design features which are designed primarily to reduce neck injuries during rear impacts.

    CX-9 ’s robust unibody uses the Mazda Advanced Impact-Energy Distribution and Absorption System to help protect its cabin from deformation harm in the event of a collision. A combination of large-section members, some made from high-tensile steel, envelope the passenger compartment to absorb impact energy while guarding against intrusion.

    TRIM AND ENTERTAINMENT FEATURES

    CX-9 is offered in three trim levels: Sport, Touring and Grand Touring.

    More detail on specific model content will be available closer to launch, but standard features on all trims include air conditioning, power windows, power door locks with remote keyless entry, cruise control, and six airbags. To help avoid accidents, all CX-9s are fitted as standard with D SC, RSC and ABS with brakeforce distribution. An optionally available power-operated lift gate provides one-touch opening and closing access to the cargo hold.

    Features available in models and packages include leather interior trim, power adjustment for front seats, high intensity discharge headlamps with automatic-on, rain-sensing wipers, mirror-mounted turn indicators and driver’s-seat memory.

    Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

  • Mazda Ryuga

    How will Mazda‘s Zoom-Zoom spirit achieve form and substance in the future? Laurens van den Acker, Design Division General Manager for Hiroshima, Japan’s Mazda Motor Corporation, disturbed the status-quo and challenged every designer in his three global studios with that very question upon his arrival at Mazda early last year.

    After months of soul searching, hundreds of sketches and thousands of discussions, meetings, arguments and revisions, the first part of the answer was unveiled at the recent Los Angeles Auto Show. Mazda’s provocative Nagare (pronounced “nah-gah-reh”) – Japanese for “flow” – concept introduced a new surface language that evokes the emotion of motion in a stationary automobile.

    Nagare is one of a hundred or more Japanese words that describe the embodiment of motion – such as how wind shapes desert sand, the way currents stir the ocean’s floor or the way waves lap at the shores of a lake. van den Acker explains, “Nagare is purposely emotional and expressive. Anyone who sees it is drawn for a closer look; they’re moved to caress surfaces inspired by nature, to understand how they could work on an automobile.

    Mazda Ryuga
    Mazda Ryuga

    “But we wanted to take the idea further,” van den Acker continued. “The Ryuga concept we’re presenting in Detroit is our next step in the evolution of Nagare. It’s an exploratory design study that’s more realistic than Nagare and therefore more useful in gauging reactions from those who see it.

    “To put this in fashion terms, if Nagare is haute couture (a custom designed and tailored garment), Ryuga is prêt-a-porter (ready-to-wear, not one of a kind).”

    RYUGA: “ree-yoo-ga,” Japanese for gracious flow

    “Ryuga celebrates refined and controlled motion,” van den Acker continued. “Nagare is a dream or an emotion that’s just beginning to take shape; Ryuga extends that idea by adding definition.

    “To draw this new surface language closer in time to a car Mazda will produce for sale, we’ve added interior and powertrain details that were purposely absent from Nagare.

    “Mazda is a brand that thrives on distinctive design. We are standing up to be recognized for boldness and originality. We have the courage to forge leadership in selected areas such as dynamic performance and striking design. Combined, these attributes give each of our products the soul of a sports car. The flow expressions that Nagare and Ryuga embody will be seen both in the near term on other concept cars and in the long term on production models.

    “We’re working on the face of Mazda to make it more distinguished and instantly recognizable. We can adjust this new surface language to suit various models within the Mazda family. The recent success of our product line has given us the confidence to seize this look as our own.

    GRACIOUS FLOW – MOTION BORN IN NATURE

    Large wheels placed at the far corners of Ryuga’s exterior lend a highly stable, balanced stance. The aggressive wedge shape imparts motion even when this sports coupe is parked. Volumes that are small in front, larger at the rear, wrap around and over the wheels to give the exterior tension and direction.

    “After we began studying natural phenomenon for inspiration, Mazda designers were initially hesitant to apply their findings, but I encouraged them to blend artistic and sculptural beauty to see where it led. Once we did, the results were both original and instantly appealing. While this initiative began with textures inspired by nature, it goes much deeper than that. We’re looking at grand gestures that wrap all over the vehicle’s exterior and throughout the interior. Some of the proportions are dramatically wind-swept. There’s drama at every turn. There are no square corners.”

    Yasushi Nakamuta, chief designer for this project, previously headed the design of Mazda’s immediately successful third-generation 2006 MX-5 Miata. Nakamuta says, “Ryuga incorporates elegant and refined design treatments which express Japanese concepts of mysterious beauty and intelligence, based on the new design theme that began with the Nagare concept car unveiled at the LA Auto Show.”

    Reflecting its Japanese origin, Ryuga is both simple and complex. While the dominant flow theme is simple, the details – such as the side surfaces and the wheels – are intricate. Solidity and fluidity live here together, in harmony.

    FLOW THROUGH INTERIOR

    Thanks to Mazda’s innovative packaging expertise, Ryuga is significantly shorter and lower than today’s four-passenger RX-8 sports car, yet it too accommodates four passengers in roomy comfort. A relatively long (110.2-inch) wheelbase and two large gull-wing doors provide a wide-open invitation to the interior.

    As the doors rise to expose the interior of Ryuga and allow easy slide-in access, the passengers are presented
    with the fusion of a cockpit – designed to maximize the emotional connection between the car and driver – with the social atmosphere of the rear passenger space, where lounge-like comfort is ensured through expansive space and Nagare-inspired design.

    The front bucket seats provide ample lateral support for energetic driving with the shape of the seats creating an impression of movement which is further emphasized by the patterns in the material.

    The experimental ‘floating’ center cluster allows a high level of interface between the driver and the multi-function touch panel without having to take one’s eyes off the road ahead. Information necessary for safe and dynamic driving is available to the driver with RPM and speed (which is shown in both analog and digital formats) being displayed on the same axis.

    Flowing upwards, the center cluster dynamically penetrates the front information panel which reflects Zoom-Zoom futuristic and sporty design craftsmanship, as well as an integrated interface between man and machine. Elongated pods give the cockpit depth while bringing information closer to the driver’s eyes. An open-top steering wheel provides enhanced sight lines to the instruments and the road ahead.

    Flow textures are emphasized in the door trim with lines that begin at the center of Ryuga’s Mazda-trademark five-pointed grille and sweep rearward through interior surfaces. The artistic combination of leather, polished aluminum and translucent plastic give the interior a warm glow reminiscent of illumination themes already in use in current Mazda products.

    DRIVING PERFORMANCE – ENVIRONMENT AND SAFETY TECHNOLOGIES TO SUPPORT ZOOM-ZOOM

    Mazda is working on various technologies to deliver Zoom-Zoom driving in the future, including earth-friendly environmental technologies and people-friendly safety technologies. As part of the initiatives, an E85/Gasoline FLEX FUEL engine which runs on sustainable bio fuel could be used in Ryuga. This engine delivers torque and power, balancing driving and environmental performance. Other important features that will support safe driving are the Charge-Coupled Device (CCD) cameras installed for the rear monitoring system and the blind-spot monitoring system. These help ensure safe driving while changing lanes and allow easy identification of potential obstacles.

    In order to ensure the car provides a Zoom-Zoom driving experience, which is the basis behind all the other features, an open top steering wheel is employed with highly sensitive settings to respond to the driver’s smallest input. The car also features steer-by-wire technology and gauges that deliver superbly clear information to the driver. The dramatic wheels with TOYO PROXES 245/35R-21 tires complete the driving experience, and the sophisticated original tread pattern perfectly suits the Ryuga’s design concept.

    FLOW, AS A STATE OF MIND

    “The real significance of both Nagare and Ryuga,” notes van den Acker, “is that it’s the first time Mazda has ventured forth in search of a design motif that is undeniably new. Both concepts are exploratory studies and neither is planned for production. While Mazdas of the past and present have embraced flow in various ways, it’s our intention to greatly intensify that character in the future.”