It was in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.
Now 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature – Peugeot MOTION & EMOTION.
The look of individual products is the visual face of the brand in the eyes of its current and prospective customers. To enable Peugeot to evolve and adapt to future challenges, Peugeot’s current styling direction will change into a new look, typified by the new Peugeot SR1 concept car. This dream car embodies a new stronger, more extreme and pure expression of the Peugeot Style of tomorrow and also displays a new look corporate Lion badge. (more…)
The BMW Group has opted for SB LiMotive as the supplier of battery cells for the future project Megacity Vehicle. This gives the company access to state-of-the-art lithium-ion storage technology. 
Nissan Motor Co., Ltd. today previewed its electric vehicle (EV) platform on a Tiida-based prototype to demonstrate the superior driving pleasure of a pure zero-emission vehicle. It also showcased a sophisticated EV-IT system developed to support electric driving 24/7 (24 hours a day, 7 days a week).