Honda has just released the first video in a series of short films. The goal is to highlight environmental initiatives undertaken by the brand. Honda’s ultimate aim is to reduce the company’s environmental impact and create a sustainable future.
The film series will focus on Honda’s efforts at creating more fuel-efficient, low emissions vehicles. In addition, they will also show the efforts to lessen the impact of the company’s manufacturing and logistics operations.
Below you can view the first film in the series, named “Paint by Numbers”. You will understand the story of how a Honda senior staff engineer, Shubho Bhattacharya, developed the technology which reduces energy consumption in the automobile body painting process.
“The largest amount of energy that’s consumed in a car factory is in the painting process. In fact, the painting process consumes about 60 percent of a typical car factory’s energy consumption”, says Bhattacharya.
The engineer created the Intelligent Paint Technology. As a result there is now decrease of CO2 emissions from painting operations by approximately 25 percent. This represents the reduction of approximately 10 000 metric tons of CO2 emissions per year at Honda’s seven auto plants in North America.
httpv://youtu.be/bKLPXvZytIs
Video Source: YouTube
Source: Honda
Look up “close call” in the dictionary and you’ll see a link that leads to this video. Well, maybe not but the fact that this was one of those my-heart-jumped-a-beat moment, is indisputable.
Josh Clason form 





Nissan brand has just released their third video clip which offers additional insight on the bold new design of long-expected new 2013 Nissan Altima. The vehicle is going to make its world debut at the 2012 New York Auto Show in April. The brand however, didn’t release much information about their upcoming product, but on the contrary teases the public with “teaser” video clips and thus making the interest grow. What Nissan has done until the present moment is to disclose two exclusive video clips of the new car, which show it from two different perspectives: from the front and from above. There seems to be a lot of gossip around the new Altima and how it is going to perform in terms of fuel efficiency, power, etc. What we can undoubtedly expect is a premium design and technologies focused on enhancing the driving experience. What we see in this video is an additional glimpse – this time on the rear. No doubt, that thus image gives as a hint of the all-new Altima’s design and forward-thinking innovations: Nissan promises that they will bring outstanding fuel economy, premium design inside and out, and driver-focused technologies to this midsize sedan.

