DFL-PV is short for Dongfeng Nissan Passenger Vehicle Company and it is a result of the combined forces of Nissan and Dongfeng Motor Group. They have devoted their efforts to develop and distribute passenger vehicles. Well, Venucia is company’s name which is a result of this joint venture and which literally stands for the ancient Roman word for “Venus”.
At the front of any Venucia car we see the five stars that are a representation of company’s promises: respect customers, create value, do the best, achieve world-class quality and seek the dream. These values have been embodied in the VOW concept car that is currently on display in Shanghai.
The vehicle is a modern and sports-oriented crossover that just like the Lannia has been developed with the aim to attract young customers. In this case, the name VOW stands for the abbreviation of “Venucia Over Wonder” and it comes to signify that the car strives for excellence.
We see Nissan’s bold design here as well as a bright blue body color, which has been inspired by Bolivia’s Salar de Uyuni. If you are unfamiliar, this is a high plateau near the crest of the Andes Mountains that has these beautiful fresh and saltwater lakes and the world’s largest salt flat.
There aren’t many details released about the VOW concept, but we see that it mixes dynamism and elegance. At the front there are full LED headlights and huge grille and they both remind me of Infiniti’s SUVs. At the back, the taillights also include LEDs, while the most important feature of the sides are the huge alloys and the cameras in the place of rearview mirrors.
There are no words on a production version of the car, but it will be probably the best thing for the Venucia brand, since this is one of the best looking vehicles in the line-up.
Source: Nissan
Venucia is an entirely new brand which enters its fourth production model called R30 at the Chinese market. Venucia is a product of the Dongfeng 
