Super Bowl – Automobiles Review

Honda CR-V SUV: astonishing even after two decades!

2017 Honda CR-V SUV New year resolutions haven’t been unknown even for the biggest names in business! And as it seems, Honda team has taken these promises rather seriously. The first announcement by the manufacturer is that there will be a neat upgrade for the CR-V. Something more, the new 2017 model will be officially unveiled on Sun., February 5^th during Super Bowl LI.

As you might know, this is the third time a CR-V vehicle is featured in the big event and there is a fine reason for that: this sweetheart is sort of astonishing one. Since its first appearance back in 1997 that marked the launch of the lineup until this year, the CR-V has stood as one of Honda’s symbols of quality and precision.

The latest model that is already on sale showcases some neat exterior styling, more interior details, new generation of turbocharged power units and of course, tons of utility and safety features and technologies. The new guy also incorporates the latest Honda Sensing suite of technologies that not only make the ride with the SUV far more pleasurable, but also contribute to the overall safe run. And let’s not forget that this year’s model is also an anniversary one! In other words, we do expect some sort of gifts and exclusive features and all this kind of stuff that would warm our hearts. And would raise our adrenaline level!

1997 Honda CR-V

Source: Honda

January 3, 2017

Christopher Walken Shows What’s Inside His Closet in the new Kia Super Bowl Ad

2016 Kia Optima: Walken Closet “Big Game” Ad “Walken Closet” is the name of the newest “Big Game” ad by Kia and if you haven’t watch it already here’s your chance! The advertisement is creative and is one of the most versatile and untraditional sports we have ever seen. And by the way it gives you the chance of looking inside Christopher Walken’s closet.

The Academy Award-winner makes the 60 seconds ad experience a true masterpiece. In it he uses a colorfully stylish sock, which he compares to the ordinary beige one. With this he demonstrates how the next gen 2016 Kia Optima stands out in a segment filled with entries that look and drive the same, namely the midsize sedan segment.

The “Walken Closet” is actually the centerpiece of company’s multiplatform campaign that will highlight the benefits of owning 2016 Optima. According to Kia (and Walken) these qualities are contrary to basic, boring and uninspired. Walken explains in the spot, “There are two kinds of people in this world. Those who are content to blend in … then there are those who expect more. They’re exciting.”

2016 Kia Optima

In other words, the new Optima will bring about more refinement and sophistication in comparison to any other midsize sedan. The car is passionately designed and crafted, features European styling inside and out, offers significant ride and handling improvements.

It is Kia’s best-selling model and is currently offered with three engine choices, including the brand new 1.6-liter turbocharged four-cylinder mated to a seven-speed Dual Clutch Transmission (DCT). The car is roomier, more luxurious than ever and comes with abundant standard equipment.

Source: Kia

February 4, 2016

Suzuki Kizashi – “Sled” Super Bowl 46 Commercial

2011 Suzuki Kizashi Sport was introduced at the 2010 New York International Auto Show. Since then, it is available in two trim levels – GTS and SLS.

The Kizashi Sport is powered by a 2.4 liter in-line four-cylinder petrol with 177PS (130 kW) at 6500RPM and 230Nm (169 lb-ft) at 4000RPM. It is mated to a 6-speed manual gearbox sending all power to the front wheels.

Mentioning the wheels, they are 18” both front and back fitted with 235/45 R18 tires. The total weight of the car is just 1495 kg meaning 8.4 kg/PS.

The performance is at decent level – 0 to 100 km/h in 7.8 seconds and a top speed of 215 km/h (133 mph). Furthermore, the Kizashi Sport needs just 7.9 liters per 100 km (29 mpg) on combined cycle with emission of 183 g/km CO2.

Check out the commercial below!

httpv://www.youtube.com/watch?v=Ta7OP5kwcc0

Source: LaFontaineImports via Youtube

February 2, 2012

New Honda Civic Super Bowl Spot [VIDEO]

Evert tought what would it be to have an actual “brainstorm”. Well it seems that the people at Honda are having one on a daily basis and the results are quite dramatic. What made us think so is the new Honda Super Bowl 00.30 second spot about how a Civic is born.

It is a nice composition of CGI graphics, deep and serious narration and clever metaphors. The spark which can be seen as passion and innovation starts off from the basis of the factory and goes trough daring leaps, fears, challenges and obstacles until it culminates into the great reality that is the Civic. But lets not get too literary – Now in its ninth generation, the 2012 Civic is available from just $26 027 for the entry level (SE) 1.4-litre 100PS i-VTEC.

“We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.” commented Martin Moll, Head of Marketing, Honda (UK)

httpv://www.youtube.com/watch?v=UhcpsWBZWNU&feature=channel_video_title

Source: Honda

January 31, 2012

2012 Honda CR-V Commercial for Super Bowl XLVI [VIDEO]

More sneak peaks on exciting and creative commercials are revealed today. This time the spotlights are on the all-new 2012 Honda CR-V. In the advertisement is starring the award-winning actor Matthew Broderick. He acts in the campaign which promotes and supports the launch of the all-new Honda CR-V. It also encourages the active audience transitioning between their twenties and their thirties to conquer their aspirations by completing their own “Leap List.” It’s no secret that the CR- is a pillar vehicle in the Honda lineup, but the goal of the ad is to bring to it even more fun and youthfulness, which are inherent to the brand.

To go further into details, Broderick is playing himself while drawing on his well-known coming-of-age character, which the CR-V target audience grew up watching. More importantly, the commercial reminds viewers to go out and embrace life by doing whatever you want to do and not just the things included in the “have to” list.

"Matthew's Day Off" Super Bowl XLVI Commercial — “Matthew’s Day Off” Super Bowl XLVI Commercial

Below is included a pre-game release of almost 2 minutes and a half extended version of the video of the commercial, called “Matthew’s Day Off”.

Source: Honda

January 31, 2012

2012 Acura NSX Concept Commercial for Super Bowl XLVI

Exciting and interactive news about the brand Acura are now at hand because it will debut for the first time in its history with a commercial during the Super Bowl championship game. As we all are familiar this championship is being watched from more than 100 million viewers. In details it is going to be a sixty seconds commercial, and the “deal” in it is the featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated Acura NSX supercar concept. And if you are eager now to view the ad, then you have to stay tuned during the third quarter of the championship, when it will be aired. Moreover the advertisement is expected to build even more attention around the concept car, which has achieved great success at the North American International Auto Show. This is the grand preparation for the future return of the legendary NSX to the Acura lineup.

This commercial is called “Transactions” and more importantly depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX. The aim of the Acura is obviously to present the car as the ultimate “must have” sport car. In addition, the Super Bowl campaign includes a pre-game release of an extended version of “Transactions”, which you can view below. And at last, to remind all Acura fans, in the spring is going to be the launch of the highly expected all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

Source: Acura

January 31, 2012

Hyundai with 5 Super Bowl Spots

Hyundai-spot-shadow Health and safety officials should be watching carefully because lo and behold, a Hyundai Genesis can perform CPR (Cardiopulmonary resuscitation). See that and many more with the car company’s ad campaign which is set to take over the Super Bowl for a fifth year with five spots this time.

“Think Fast” is the name of the one we really liked. It features a Genesis Coupe R-Spec riding trough a generic wasteland with two individuals inside it – One venerable passenger who obviously knows a thing or two about success in business and a seemingly bored driver which is rather like a subordinate or a step son. Either way, Mr. Jenson (or Bob, the passenger) unwittingly suffers a heart failure much to the distress of the now in panic Anderson (driver). What follows is evident really. We just want to say that we really liked the idea of utilizing sudden bursts of torque to revitalize the human body. Then again, we also enjoyed watching that comedic duo being thrown around in the cabin as the seat belts obviously did their work just fine. So a point for Hyundai there. We also liked the safety annotation at the 0:15 second mark made to discourage people from actually trying out this stunt… unless they are professional drivers, on a closed road…. or at least with a medical degree.

httpv://www.youtube.com/watch?v=Vd_IqOb7pW8

Other spots include some epic singing, motivational motives, manufacturing insights and cheetahs. One can see it all on Hyundai’s YouTube channel right here

Source: Hyundai

January 31, 2012

Audi S7 Spot on 2012 Super Bowl

The Super Bowl is as much about the commercials as it is for the football itself. So for the fifth consecutive year, Audi will air a :60 spot during the first quarter of the Super Bowl with focus landing on LED technology. The San Francisco-based Venables Bell & Partners studio is in charge with the creative ad. The only other known fact is that the 2013 Audi S7 sedan will also be somehow featured. The rest can be seen on Sunday, Feb. 5, 2012 when the big game starts.

LED usage in headlights first started appearing on Audi’s 10 years ago and the effect on the market since then has been tremendous – virtually every other car maker now offers LED with their latest products. Today, Audi LED lights are efficient and elegant. Traditional lights take 0.2 seconds to engage while LEDs are immediately activated making driving safer, faster. In addition to safety, LED lights save resources by using 50-percent less power required from the alternator – which in turn reduces the load put on the vehicle’s engine – and can last the lifetime of a vehicle.

The new Audi S7 is also efficient and elegant with the sleek profile of a coupe and the four doors of a sedan. Standard technology includes Audi connect™ which enables you to browse Google Maps™ and Google Search™ and provides for you a Wi-Fi® hotspot. Hope that connection is fast enough to keep up with the S7 for under the hood lays a 4.0 TFSI 420 hp/406 lb-ft of torque masterpiece which will take you anywhere you want in a matter of seconds.

Past Super Bowl spots on Audi have included the A8, the “green car of 2009” A3 TDI and the legendary R8 and they have all been pretty good. Can’t wait to see what Venables Bell & Partners have come up with this time.

Source: Audi

January 18, 2012

Tag: Super Bowl