Tag: Scion iA

  • Say Last Goodbye to Scion Brand [w/video]

    Scion Transitions to ToyotaYes, it is over for Scion brand, since it is already official that it is going to transition to Toyota. Below you can hear the Jim Lentz, founding vice president of Scion and now CEO of Toyota Motor North America, who tells the details about it and how he feels as an establisher of the brand.

    Scion was founded in 2003 as a laboratory only, which aimed at exploring new products and processes in order to attract young customers. Sadly, after 13 years the brand is transitioning back to Toyota, and the reason for this is that Scion “has already achieved its goals” of developing unique products and bringing in youthful customers.

    SEE ALSO: Scion Unveiled the 2016 C-HR Concept Vehicle

    For this mount of time, the brand managed to sell more than a million cars, and an interesting fact is that 70 percent of them were purchased by customers new to Toyota and 50 percent of them were under 35 years old.

    Lentz also said that this decision was made in “response to customers’ needs”, since younger people look for a combination of fun-to-drive vehicle with good looks and more practicality. And since Toyota has evolved, it now offers cars with more dynamic styling and handling.

    Because of the transition of the brand, which will happen in August this year, all 2017 model year vehicles will be rebadged as Toyotas. This means that the FR-S sports car, iA sedan and iM 5-door hatchback will eventually become Toyotas. There will be a final release series edition of the tC sports coupe, which will end production in August as well. The C-HR Concept, which we have shown you in November and which debuted at the Los Angeles Auto Show, will be a part of the Toyota line-up.

    If you own a Scion and worry about the service and repair process, you will be unaffected by this change as you will continue visiting Toyota dealerships’ service departments.

    Scion has had some amazing products that we will definitely going to miss. But we are looking forward to see all of the benefits that the brand has brought through the years in new Toyota models.

    httpv://youtu.be/FlUkGkz464Q

    Video Source: YouTube

    Source: Scion

  • Scion Tuned Vehicles are Ready for some Las Vegas lights

    2015 SEMA Scion Tuning Challenge 2016 Scion iM 5-door hatchback and iA sedan are ready for some Las Vegas lights. The vehicles were demonstrated in the Arts District ahead of their debut in 3-6 November. This is the 11th Annual Scion Tuner Challenge and for this year’s edition the 2016 iM comes with prominent changes and as always great price-quality ratio.

    Designers kept in mind the Japanese car roots and widened the body and geared it with AccuAir suspension. And in true Scion spirit, the vehicles come in black and white scheme and with all-white leather that dominates the interior.

    2015 SEMA Scion Tuning Challenge

    The all-new Scion iA comes with chain-link steering wheel and custom swivel front seats. There is also a dual-stage air bag system, independent wheel control and 3-wheel motion. On the other hand, the exterior offers metallic yellow paint with root beer accents. There are also some gold component, along with gold-plated gold grille.

    SEE ALSO: Scion Unveils the Limited FR-S Series 2.0 Model

    In fact, fans of the Walkin Dead TV series will be impressed by the scary theme of the vehicle. In fact, it operates on its own via pneumatic movements of numerous intricate components. The orange, black and green-toned vehicle can even eerie sounds that will definitely impress the fans.

    2015 SEMA Scion Tuning Challenge

    Furthermore, fans to the Scion Tuner Challenge will offer the fans opportunity to take a close look to the modified edition. And both Scion Tuner Challenge will be judged by a panel that consists previous year’s participants, Super Street magazine, GT Channel and Speedhunters.

    Source: Scion

  • What is Scion Debuting at the New York Auto Show?

    Scion iM Teasers As you might know, one of the most anticipated vehicles at this year’s NYIAS are Scion‘s iM Hatch and iA Sedan. Brand’s team brings us not one, but two models, that deserve our attention: iM and iA are specially created for young and practical drivers with urban needs. The first one, the iM is a hatchback with 5 doors, that blends incredible flexibility and a fresh sporty design, that brings completely new driving experience. The second model, the iA Sedan is also intended for the practical urban customers, that still do want an interesting style and incredible vehicle dynamics.

    Actually, Scion will show a full lineup for young drivers, that includes the special series FR-S 1.0 and tC 9.0. The first one comes with revised features, that team at Toyota Racing Developemet has specifically developed. TRDQuad Trip Exhaust Sustem and TRD springs are included. The Scion tC Series 9.0 comes as a limited edition sports coupe, that features a black magma interior, special aero kit, designed by Cartel Customs, a Smart Key with Push Button and other cool stuff.

    Furthermore, there are other Scion models, that catch the eye. There are two models, that took part at 2014 Scion Tuner Challenge and the SEMA Show in Las Vegas the last November. The models are Scion x Slayer Mobile Amp tC –  a new concept design, inspired by the extreme heavy metal band Slayer and feautures custom paint job with artwork, that best describes the metal band. It also has Billet Slayer sword blade wheels, suicide doors and spiked center caps. And when it comes to heavy metal music, volume is important. So important, that the vehicle is loaded with custom made Pioneer audio system with titanic speakers, a custom mixer and a 32-inch monitor. The other model, Super Street FR-S is based on the FR-S and comes with a wider stance and boosted power.

    Visitors will be dealing even with the Scion Swag Machine, that is the first Instagram-powered vending machine. So, don’t miss the show, there is alot to be seen. But if you still can’t attend, Scion team will be using Meerkat to showcase the program in NY via Twitter social network.

    Source: Scion

  • What’s new from Scion? Have a Glimpse at iM Hatchback and iA Sedan

    2015 NYIAS Scion iA TeaserIn New York Scion will show two new models from the “i” specification, the iM five-door hatchback and the iA sedan. And if you wonder about the letter “i” in these cars, well, just have some imagination. For example it can stand for individuality, intriguing, inetersting, intelligent and (easy on customers’) income.

    In addition, the “A” in the sedan stands for the accommodating trunk and the aggressive styling that are imbued in the car, while the “M” is nothing else but modern style and multi-faceted utilization.

    As mentioned already the hatchback has five doors and judging from what was revealed so far it will offer optimum versatility, sporty features and looks, and hence a driving experience that is fun and dedicated. Although young people are not that keen on sedans, Scion said that the iA is design to appeal exactly this group of people.

    Therefore, we expect to see it with exciting styling and engaging driving dynamics. Actually, knowing that this is a Scion car, there is no doubt that it will cover these requirements. What we forgot to tell you is that this model will be also more practical, so its users can benefit from a lot of characteristics.

    The new Scions will be introduced in New York on 31st of March. The cars are an example of the evolution of the brand, so we are really excited and can’t wait to see what they really stand for.

    Source:  Scion