Tag: rock and roll

  • Rock’n’Roll to the bone: witness the restoration of Elvis’ favourite BMW vehicle!

    1955 Elvis' BMW 507 BMW Group Classic proudly presents the completely restored and refreshed roadster of the King of Rock’n’Roll, Elvis!

    As any vehicle enthusiast would tell you, this is one of the most spectacular classic-car discoveries of recent years. The BMW 507, personally driven by Elvis Presley has somehow vanished for almost 50 years and until recently it was believed that it was lost forever. Luckily, the automobile was discovered and BMW Group Classic team decided to have a look here and there. And the result? Well, everyone can have a look at the unique car on 21 August this year at the Concours d’Elegance in Pebble Beach, California. And trust us, there is much to be seen!

    Turning a myth into reality

    1955 Elvis' BMW 507

    At the time of discovery, the 507 suffered from severe wounds. And although all original body parts and components were present and untouched, the roadster had lost its power unit and transmission system. Being far from elegant and shiny, the forgotten vehicle was first seen with rust-eaten floor assembly, worn and broken seats, some strange “replacement parts” of unknown origin and missing instrument panel. But the oldie-goldie was dealing with BMW engineers and they did not disappoint. The roadster was delivered back to Munich under the slogan of “Return to Sender”. Along with the BMW team, some more in-house experts and external specialists joined forces to carry out the long-forgotten mythical beauty of the BMW 507.

    The history of Elvis and 507

    Elvis Presley had mainly used the BMW 507 to drive between his home in Bad Nauheim and the US Army Base in Friedberg. Of course, there were numerous female fans that had the unique chance to take a ride with the King and as we would expect from a rock star, the paintjob was frequently daubed with messages of love. Cool.

    In March 1960, Elvis ended his military service in Germany and as it seems, he must have had enough of driving open-top cars. He traded the red roadster with a Chrysler vehicle. The new owner sold the car for incredibly low price to a radio moderator named Tommy Charles. So, Mr. Charles changed the power unit with a Chevy one in order to participate in the local street races. The problem was that the new power unit was too big for vehicle’s capacities and Tommy was forced to remove or change some of the original components with modified ones. Eventually, he had had some wins and fails and in later years was forced to sell the roadster in 1963.

    SEE ALSO: BMW Unveils the ALPINA B7 xDrive Monster!

    There were two more ownership changes and at the end the vehicle was owned by Jack Castor, a space engineer. What he did is to undergo a careful restoration and even contacted some other engineers and vehicle enthusiasts. And guess what? Things started to happen! Eventually BMW Group Classic contacted Castor and told him the link between the vehicle and Elvis. And some time later BMW team  succeeded in persuading Jack Castor to sell the vehicle for more improvements and restoration.

    1955 Elvis' BMW 507

    And we already know the rest: in 2014 the BMW 507 was shipped to Germany along with numerous parts, collected by Castor, where it undergo some incredible restoration process. Of course, the engineering team managed to gear the 507 with original parts and they even kept large number of original components.

    So, take a close look at the beauty and remember a single thing: this machine was restored in a way that would amaze even the King of Rock’n’Roll!

    Source: BMW

     

  • 2017 Audi A4 Embraces the Rock and Roll Lifestyle [w/videos]

    2016 Audi A4Audi debuts the new advertising and marketing campaign for the new 2017 Audi A4. Going under the slogan “Intelligence is the New Rock and Roll”, the campaign will showcase the new breed of special kind of rock stars. With refined exterior lines, enhanced indoor technologies and tons of drivetrain system innovations.

    The campaign kicks off with a 1-minute TV commercial, simply called Rock And Roll that shows the new era of A4 vehicles, already turned into legend with all the futuristic features they bring along. The TV spot shows the intelligence of the contemporary understanding of rock and roll with tech developers drawing crowds, CEOs trading suits for sneakers and much more.

    https://www.youtube.com/watch?v=7h-lMC_Ldkg&feature=youtu.be

    Also, there is a 30-second video commercial that highlights the leading technologies and features in the new A4. For example, “Pilotless” shows the new piloted driving features in the A4: adaptive cruise control, along with Stop & Go and traffic jam assist are only some of the hi-tech driver aids. There is also a semi-autonomous driving feature that automatically maintains distance from the vehicle in front. On the other hand, “Touch” demonstrates how technology is getting smarter and more powerful with each past day, spent with the 2017 Audi A4.

    2016 Audi A4

    And last, but not least, there are three 15-second spots that highlight vehicle’s agility, road performance, speed and connectivity features. “Intelligent Statement” features the new Audi virtual cockpit, while “Faster”, as name suggests, showcases vehicle’s new connectivity features and last, but not least, the “Horsepower” tells a short tale of A4’s refined 2.0-liter TFSI power unit.

    SEE ALSO:Audi A4 allroad quattro Enters Production and Can be Now Ordered

    All the commercial videos were created by San Francisco-based Venables Bells & Partners.

    And the vehicle itself

    2016 Audi A4

    2017 Audi A4 adopts a new generation of a seven-speed S-Tronic dual-clutch gearbox for both front-wheel-drive and AWD vehicles that offers some sporty feel and performance. A4 is also equipped with the new TFSI unit, delivering the class-leading 252hp (185kW) and 273 lb-ft of torque.

    In terms of comfort, the refined interior includes close attention to details and adopts the aid of countless technologies as the Audi connect with 4G LTE. There is optional Bang & Olufsen 3D Advanced Sound System with 19 speakers and for the first time, Audi team includes a full-color heads-up display.

    https://www.youtube.com/watch?v=ehFD3OVWOz8&feature=youtu.be

    https://www.youtube.com/watch?v=E6HT6j9JMgY&feature=youtu.be

    https://www.youtube.com/watch?v=7KjPKGhOWDk&feature=youtu.be

    Stay with us for further infrormation!

    Source: Audi