It was in 1810 that Jean-Pierre and Jean-Frédéric Peugeot turned their father’s cereal mill into a steel foundry and took the Peugeot family into the industrial era.
Now 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature – Peugeot MOTION & EMOTION.
The look of individual products is the visual face of the brand in the eyes of its current and prospective customers. To enable Peugeot to evolve and adapt to future challenges, Peugeot’s current styling direction will change into a new look, typified by the new Peugeot SR1 concept car. This dream car embodies a new stronger, more extreme and pure expression of the Peugeot Style of tomorrow and also displays a new look corporate Lion badge. (more…)
Just before the premiere of the striking new RCZ 2+2 Coupe at the Frankfurt Motor Show, Peugeot announced its pricing. The ultimate Peugeot will go on sale in the UK in Spring 2010 and the entry RCZ 156 THP manual model will start at an on-the-road price of £19,900. 
The Peugeot RCZ is a special vehicle that marks a new chapter in the history of Peugeot. It is designed for customers who sees their cars as both, source of driving enjoyment and daily transport.