Tag: NSX Concept

  • Acura NSX Concept To Make Special Appearance At 2013 Pebble Beach

    Acura-NSX-Concept-PB-THUMBAcura NSX Concept is going to make a special appearance at the 2013 Pebble Beach Concours d’Elegance in 18th of August. In fact, the Acura brand is the Official Sponsor of the event, where all kinds and models of luxury vehicles will be on display.

    The Concours is a celebration of style and refinement and this makes it the perfect place for a display of such exquisite model as the NSX Concept. The alignment between the brand and the prestigious event is a triumph of the ultimate celebration of the automobile.

    Currently, a production model of the SX is being developed by the engineers at Honda R&D Americas, Inc., in Raymond, Ohio. In addition, the next-generation Acura sports car will go on sale in 2015.

    The with the production of this model is to deliver to customers supercar dynamic capabilities and advanced environmental performance. The NSX will be powered by a mid-mounted, direct-injected V-6 engine which will be matched to Acura’s Sport Hybrid SH-AWD® (Super Handling All-Wheel Drive) system.

    The latter is a three-motor high-performance hybrid system which mixes torque vectoring all-wheel drive with advanced hybrid efficiency. This happens through the utilization of three electric motors: one is integrated with the V-6 engine and its all-new dual-clutch transmission (DCT) driving the rear wheels, while the two motors drive the front wheels.

    Moreover, the system delivers immediately negative or positive torque to the front wheels during cornering. The aim is to achieve a new level of driving performance which is unparalleled by current AWD systems.

    Source: Acura

  • Acura, Best Luxury Campaign from Nielsen Automotive Advertising Awards

    Acura-TL-2012-thumbLast week, Acura‘s advertisement campaign for their TL range, was honored with a Best Luxury Campaign award at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show. The company’s agency of record, rp& (a division of RPA) took the credit thanks to their duo of commercials that feature two well known athletes: Detroit Lions football player Calvin Johnson and 2010 Olympic gold medal winning skier Ashleigh McIvor.

    The to 0.30 minute spots do not actually feature the TL. Instead the message is conveyed trough metaphors of how an entity can be physically capable and brutish even while, at the same time, emitting style and refinement. The campaign’s motto says it all really: “aggression in its most elegant form.”

    Those ads seem to be on to something here. Provided that we are talking about the TL SH-AWD (and not the FWD base one), we have 3.7-liter V6 that produces 305 hp and 373 Nm of torque. The SH stands for Super Handling and we suspect the multi-vectoring all wheel drive in the TL, might have something to do with that. While cruising, 90 % of the power goes to the front wheels. When one gives it the beans however, the tables turn – 70% to the back from which, 100 % can go to either rear wheel, depending on the circumstances.

    Acura TL (2012)
    Acura TL (2012)

    The Nielsen Automotive Advertising Awards is the only survey that measures the effectiveness of car TV ads. The data comes from around 2.5 million viewers of national television. 24 networks were included and every single commercial that began airing in 2011 was included.

    “2012 has been an exciting year for Acura with the launch of the all new Acura ILX and RDX, the long awaited NSX Concept and most recently, the RLX Concept, Acura’s new flagship sedan,” said Mike Accavitti, Vice President of National Marketing Operations. “We are honored to add Nielsen’s award to that list as we continually strive to create campaigns that further Acura’s brand philosophy of innovation and advancement.”

    httpv://www.youtube.com/watch?v=oCtKiqOLBcM

    httpv://www.youtube.com/watch?v=4_cGuIO-aP4

    Source: Acura

    Video Source: AcuraConnected via YouTube

  • Honda NSX Concept

    Honda NSX is the super sports car of the manufacturer and it has been produced for 15 years, from 1990 to 2005. It had a mid-engine, RWD layout. The engine was V-TEC all-aluminium V6 with superb power and torque.

    Now however, Honda has announced the new NSX Concept vehicle, which will be on display at the 2012 Geneva Motor Show. It continues the line of the original conception – a V6 mid-mounted engine and rear-wheel drive. There will be also a number of technologies in the new NSX like the innovative Sport Hybrid SH-AWD® (Super Handling All Wheel Drive™) hybrid system.

    The NSX Concept looks fantastic and hopefully, it will hit the world market in the next three years.

    The Honda Press Conference will take place at 09.15 on Tuesday 6 March.

    Honda NSX Concept
    Honda NSX Concept

    Source: Honda