2011 Dodge Ram Runner Mopar is a specially modified vehicle, which is set to be the ultimate desert racer. Mopar performance division has introduced the Ram Runner off-road kit, which features some exclusive parts.
“At Mopar, our image vehicles showcase potential directions that we may take and the new Ram Runner kit is a good example,” commented Pietro Gorlier, President and CEO, Mopar, Chrysler Group’s service, parts and customer-care brand.
“We saw the reception that Ram Runner received last year and quickly moved to offer kits that will allow off-road enthusiasts to transform their stock Ram 1500 into a desert racer.”, he added.
The Mopar Ram Runner Kit includes Pre-Runner Stage II Lift Kit, off-road front bumper, off-road front and rear fenders, off-road rear-tire carrier, sport performance hood and cat-back exhaust. Furthermore, each part can be purchased separately.
The stance of the pick-up is lifted with 35.6cm (14 inches).
However, the full kit costs around $20 000, excluding taxes.
Mopar-First Features
Mopar has introduced numerous industry-first features including:
• Camper trailers: first to introduce off-road camper trailers
• Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
• 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
Source: Dodge
Just two weeks ahead of the Specialty Equipment Market Association (SEMA) show in Las Vegas, Chrysler Group announced its lineup of four specially Moparized vehicles, which are set to demonstrate the brand’s passion and enthusiasm for the automotive aftermarket.