MKC – Automobiles Review

What Would Matthew McConaughey and His Passengers Have For Lunch?

2016 Lincoln Navigator Lincoln Motor Company continues its advertisement campaign with Matthew McConaughey with fresh TV spot, especially created for 2016 Lincloln Navigator. Named “Time to Eat”, the ad has already launched and will be showcased during the Grammy awards.

As you will see for yourself, along with demonstration of the versatile 2016 Navigator, Matthew is shown as a negotiator and confidently debates with two fellow friends about what would they have for lunch.

2016 Lincoln Navigator

Directed by Academy Award-nominated Gus Van Santwho has also worked on the TV spot for the Lincoln MKX, the fresh ad showcases Sant’s unique approach towards the luxury brand. Also, in departure from ads for Lincoln MKZ and MKZ Hybrid, MKC and MKX, McConaughey drives the 2016 Navigator during the day and has that interesting quite interesting dialogue with his quite interesting passengers. The ad plays that well-known scenario to road trip lovers: where and what to eat and who decides it. Sweet, charming and fun, this 30-second spot is worth watching.

In terms of the vehicle, the video shows one major feature of the 2016 Navigator: its enormous interior space. Big enough for a family and luggage, the cabin has everything road tripper needs: space, functionality and comfort. The rest is that sweet dialogue, but we won’t talk about it. We prefer you see it for yourself.

2016 Lincoln Navigator

Source: Lincoln

February 16, 2016

Lincoln Vehicles Finally Arrive in China

Lincoln is achieving another milestone in its luxurious history by delivering the first shipment of its vehicles in China. The number 10 was lucky for all Chinese Lincoln enthusiasts, because on 10^th of September, the exclusive company stepped for the first time on Shanghai territory. The journey from design, to the assembly line, and now to Shanghai-represents is what Ford Motor Company at its best, representatives of Lincoln say.

There will be Lincoln dealerships opening in Beijing, Shanghai and Hangzhou in October. As a matter of fact, just two years ago, a small cross functional team conceived unique luxury experience, which was destined and aimed to revolutionize the way premium and luxury cars are sold in China.

Now, all of the customers in China, who can’t resist buying a vehicle produced by the brand, will have this opportunity in less than two weeks. They will begin experiencing the “Lincoln Way”. This is not a movie, song or advertisement, but a personally crafted sales process specifically tailored to meet customer’s unique needs.

What is more, by the end of 2014, there will be a total of eight dealers throughout China. In this way the company will bring its personalized service and class-leading technologies to Chinese consumers in seven major cities.

Lincoln says that this is the culmination of months of teamwork and collaboration both in North America and in China. The next two shipments of Lincoln vehicles will happen in early October, thus supporting the upcoming grand opening events scheduled for later the same month.

Source: Lincoln

September 16, 2014

Matthew McConaughey and the Lincoln MKC [VIDEO]

2015 Lincoln MKC now has its own TV and digital ad campaigns, in which we will see the Award-winner Matthew McConaughey [Dallas Buyers Club]. Lincoln Motor Company and the actor have signed a multi-year collaboration contract. McConaughey will act as a storyteller in series of upcoming TV and digital campaigns. The first one features the 2015 MKC small premium utility.

The actor revealed that he is a longtime admirer of Lincoln, being an iconic, American brand. He has already driven the MKC around Texas and thinks Lincoln have done good job. But the most important thing for the actor is the authenticity. He said, “It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration.”

The director of the ads will be Nicolas Winding Refn [“Drive”]. He has already created a storyline for McConaughey around the MKC. In the spots, the actor invites viewers to experience the vehicle through unscripted moments in the commercial.

In 2012 Lincoln started re-launching the brand and committed to introducing four all-new products in four years. Following the MKZ midsize sedan is the MKC. This SUV is a pure example of brands high standards of quality, luxury, compelling design and personal service. And as Matthew says, “Sometimes you’ve got to go back to actually move forward”. The Lincoln MKC was built to help customers live in their moment.

httpv://youtu.be/Ii6Sj2hAfSs

Video Source: YouTube

Source: Lincoln

August 22, 2014

Lincoln Updates The Interior Of 2015 MKC

2015 Lincoln MKC is a small premium utility vehicle which shows company’s commitment to quality and craftsmanship. Now, it is even more premium than before, because it includes a brand new seating surface. For this task, the company had contacted the Bridge of Weir Leather Company, which has created specifically for the MKC the so called Deepsoft leather. In this way both brand had refreshed the stance on one of the brand’s most luxurious cars. The exclusive seat covering was just introduced and it will appear in this and other models very soon.

The Deepsoft leather is softer and heightens customer’s experience. In fact, this material is semi-aniline and was treated with only a partial protectant to maintain its soft touch. In contrast to many other leathers that are embossed to give seating surfaces a uniform appearance, this one is chromium-free and non-embossed and naturally milled. Each piece’s natural grain remains visible.

Furthermore, the Deepsoft leather is dried slowly for 16 hours. This results in its soft, buttery feel. Lincoln’s newest vehicle also offers the new Lincoln steering wheel, French stitching on the instrument panel and seats, and open-pore wood trim to additionally highlight MKC’s elegant interior.

2015 Lincoln MKC is driven by the four-cylinder 2.0 liter EcoBoost turbocharged engine. It produces 240 horsepower (177 kW) at 5,500RPM and 366 Nm (270 lb-ft) of torque at 3,000RPM. There is also an optional 2.3 liter EcoBoost unit, which generates 275 horsepower (202 kW) at 5,500RPM and 406 Nm (300 lb-ft) of torque at 3,000RPM.

Source: Lincoln

July 30, 2014

2015 Lincoln MKC – US Price $33,995

2015 Lincoln MKC has a starting price of $33,995 for the Premiere trim level powered by a 2.0 liter EcoBoost engine mated to an automatic gearbox sending the power to the front wheels. The price can go up to $40,930 for the Reserve trim level with the same powertrain.

Three trim levels will be available when the vehicle hits the market: Premiere, Select and Reserve. Each offers an array of luxury content and amenities so owners can select features best suited to their needs.

The 2015 Lincoln MKC with the Reserve package, 2.3-liter EcoBoost Engine ($1,140) and optional all-wheel drive and continuously controlled damping (CCD) suspension ($2,495 MSRP) offers a lower MSRP than similarly equipped entries from BMW, Mercedes-Benz and Audi.

2015 Lincoln MKC standard equipment

MECHANICAL

· Active Noise Control (ANC)

· Electric power-assisted steering (EPAS)

· Electronic parking brake

· 15.5-gallon fuel tank

· Hill Start Assist

· Push-button shift

· SelectShift^® automatic transmission with paddle shifters

· Torque Vectoring Control

EXTERIOR

· Anodized roof rails without cross-bars

· Body-colored bumpers/fascias, door handles and spoiler

· Bright beltline molding

· Color-keyed exterior antenna

· Dual exhausts with chrome exhaust tips

· Front license-plate brackets

· Front solar-tinted and privacy glass

· Auto on/off HID headlamps with LED signature lighting

· Body-colored, dual-power heated mirrors with memory; integrated spotter mirrors

· Smoked Chrome front grille

· LED signature taillamps

· 18-inch painted aluminum wheels

· P235/50R18 tires

· Steel mini spare wheel – tire T165/70R17

INTERIOR / COMFORT

· Four-way manual adjustable front/rear headrests

· Aluminum trim on door panel, console and instrument panel

· Dual-zone electronic automatic temperature control (DEATC) climate control

· Power door locks

· Driver and passenger dual illuminated visors with ticket clip

· Driver and passenger seatback coat hooks and map pockets

· Driver and passenger power windows with one-touch up/down

· Enhanced particulate air filter

· First- and second-row floor mats

· Front floor console with storage with two cupholders

· Electrochromic auto-dimming rearview mirror

· Overhead console with sunglasses holder

· First-row seats: 10-way power driver’s seat with two-way power lumbar and memory; four-way power front-passenger seat with power recline; heated first-row seats; Lincoln Luxury Soft Touch seating surfaces

· Second-row seats: 60/40 fold-flat split bench with recline

· Leather-wrapped steering wheel with speed and redundant audio controls; manual tilt and telescoping

· Touch LED map lights

· Lincoln Experiences welcome/farewell elements: Lincoln Logo welcome mat; door-handle illumination; Approach Detection; signature lighting fade up

SAFETY / SECURITY

· Four-wheel anti-lock disc brakes

· Dual-stage front airbags

· Driver knee airbag

· Side airbags

· Side air curtains

· Emergency brake assist

· Interactive vehicle dynamics with Roll Stability Control™ (RSC^®)

· Lower anchors and tethers for children (LATCH)

· Perimeter alarm

· Rear camera

· SecuriCode™ keypad

· SecuriLock^® passive anti-theft system

· SOS Post Crash Alert

· Tire Pressure Monitoring System (TPMS)

· Traction control

FUNCTIONAL

· Two-speed rear wipers with washer

· Active Grille Shutters

· Lincoln Premium Sound System with nine speakers and subwoofer with single-CD/MP3 player; auxiliary input jack; SIRIUS^® Satellite Radio (48 contiguous states; service not available in Alaska and Hawaii)

· Cruise control

· Easy Fuel^® capless fuel filler

· Front driver and passenger grab handle

· Intelligent Access with push-button start

· Intermittent speed-sensitive front wipers

· Message center with compass

· MyKey^®

· Outside temperature gauge

· Four powerpoints: two in front, one in rear, auxiliary in luggage compartment

· Rear-window defroster

· Remote start

· Reverse sensing system

· SYNC^® with MyLincoln Touch^®: 8-inch touch screen in center stack; media hub with two USB ports, SD card reader and RCA video input jacks; five-way controls on steering wheel; voice-activated communication and entertainment system

2015 Lincoln MKC series

2015 Lincoln MKC	Premiere	Select	Reserve
MSRP	$33,995	$37,225	$40,930
Engine	2.0-liter EcoBoost	2.0-liter EcoBoost 2.3-liter EcoBoost available	2.0-liter EcoBoost 2.3-liter EcoBoost available
Transmission	Six-speed automatic
Drivetrain	FWD standard; AWD available
Features	See standard equipment above	Premiere content plus: 18-inch Luster Nickel wheels 10-way power passenger seat Ambient lighting Universal garage door opener Turn-signal lamps embedded in mirrors Configurable daytime running lamps Power folding mirrors New Lincoln steering wheel featuring Wollsdorf leather	Select content plus: Vista Roof with power shades Voice-activated navigation Hands-free liftgate BLIS (Blind Spot Information System) with cross-traffic alert 18-inch polished, two-tone wheels Power tilt/telescoping steering wheel Cooled front seats Embedded modem
Free-standing packages
Package name	MSRP	Features
Select Plus (available only with Select)	$1,100	Voice Activated Navigation BLIS (Blind Spot Information System) with cross-traffic alert
Technology (available only with Reserve)	$2,235	Adaptive cruise control and collision warning with brake support Active park assist Lane-keeping system Front sensing system
Climate (available on Select and Reserve)	$580	Heated rear seat Heated steering wheel Auto high-beam headlamps Rain-sensing wipers
Free-standing features
Feature			MSRP
2.3-liter EcoBoost four-cylinder engine			$1,140
All-wheel drive with continuously controlled damping (CCD) suspension			$2,495
Enhanced THX® II Certified Audio System			$995
19-inch premium painted wheels			$395
20-inch premium painted wheels			$995
CCD suspension (optional on FWD only, standard on AWD)			$650

Source: Lincoln

December 16, 2013

2015 Lincoln MKC – Luxurious and Efficient

Lincoln has unveiled the new 2015 MKC, following the concept presented at the 2013 NAIAS. The Lincoln MKC is a unique creation from the ground up with an assortment of first-in-class features. Its all-new EcoBoostengine offers excellent performance while the liftgate is an example of masterful customer convenience.

The exterior features presents a sleek, sculpted body that helps it stand out among peers. Its sturdy, athletic presence is combined with soft exterior lighting, pedestal side-view mirrors and an available panoramic, all-glass Vista Roof giving the vehicle a luxurious, sophisticated personality.

The interior boasts luxurious environment including push-button gear shifter and plush leathers with French stitching. There is also a Bridge of Weir leather and authentic wood trim, along with a redesigned leather-wrapped steering wheel. 2015 MKC can be ordered with a 14-speaker THX-certified sound system, 8” touchscreen display and SYNC with MyLincoln Touch.

2015 Lincoln MKC is powered by a four-cylinder 2.0 liter EcoBoost turbocharged engine – 240HP (177 kW) at 5,500RPM and 366Nm (270 lb-ft) at 3,000RPM. You can also order it with an all-new 2.3 liter EcoBoost – 275HP (202 kW) at 5,500RPM and 406Nm (300 lb-ft) at 3,000RPM.

“Lincoln MKC is a perfect blend of inspired automotive design and dynamic driving performance in a segment that has grown in popularity in recent years,” commented Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.

“As a challenger luxury brand, entering this segment is a natural next step for us. MKC will do more than just compete – it will change the way people think about Lincoln.”, he finished.

httpv://www.youtube.com/watch?v=VrC_ZV2Y6jg

Source: Lincoln

November 13, 2013

Tag: MKC

What Would Matthew McConaughey and His Passengers Have For Lunch?

Lincoln Vehicles Finally Arrive in China

Matthew McConaughey and the Lincoln MKC [VIDEO]

Lincoln Updates The Interior Of 2015 MKC

2015 Lincoln MKC – US Price $33,995

2015 Lincoln MKC – Luxurious and Efficient