Lancia is going to axe the Delta model later this year. The Italian manufacturer will also remove the Voyager from production sometime in 2015. It other words, Lancia is dying slowly, but for good.
According to a report issued by Bloomberg, Lancia is going to produce only the Ypsilon by 2016. The sales of the Delta are expected to end in the next several months, and the Voyager will share the same faith next year, when Chrysler will stop rebadging cars for Lancia. This strategy didn’t work at all, because last year’s sales went down by 20 %.
“Fiat is not killing Lancia right away because they still want to keep options open and wait until other models reach the market to fill the gap. Lancia could be axed entirely, if Alfa Romeo’s strategy will be a success.” Commented Ian Fletcher, an analyst with IHS in London.
Lately, the small Ypsilon was presented in the new Elefantino trim level, which is priced from just €10,450. The engine range includes a 1.2 liter petrol with 69HP (51 kW) as well as the 0.9 liter Turbo TwinAir with 85HP (62 kW). The 1.3 liter MultiJet diesel has 95HP (70 kW). Other economical variants are a 1.2 liter engine on LPG or a 0.9-liter Turbo TwinAir Methane with 80HP, which costs €16,500.
Source: bloomberg
Lancia Delta S by Momodesign is the new special series vehicle which was born out of the collaboration of the two brands. The model targets the male metropolitan customer, who is looking for a distinctive style.
Lancia Delta reflects perfectly the concept of “Anticrisis Luxury” as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing – i.e. it ensures high quality and performance, reducing cost, size and fuel consumption. 
For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot. 
Delta is a historical name that represents one of the pinnacles of Lancia’s motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta. 
The Lancia Delta is born in the autumn of 1979, in 1980 it is voted “car of the year” by a jury of specialized journalists. The bodywork has a strong personality, the engine is high-performance, and the model represents a true generation leap, both in terms of the global concept of the vehicle, and for its engineering, style and quality. It’s not by chance that the public finds in the delta excellent performance, care in the finish and the generosity of the materials typical of the great Lancia’s.