Automobiles Review

Tag: Honda

  • Meet the 10th Generation Honda Civic Sedan!

    2016 Honda Civic Sedan Touring Front View2016 Honda Civic Sedan is the 10th generation of the dynamically styled sedan. It has just been revealed and will be specifically distributed in the U.S. It will go on sale there this fall. The picture gallery below depicts the Touring variant of the model and as we can see it is more athletic than ever and it also seems that it has sportier driving position.

    In Summary

    Honda says that the design of the Civic Sedan has been changed from-the-ground-up and it is destined to offer more in terms of performance, fuel efficiency, safety and refinement. For the first time, the Civic will feature two all-new engines that are powerful but at the same time efficient. Combined with a sophisticated new body and chassis, the car is expected to deliver incredibly responsive and sporty performance.

    SEE ALSO: Meet the Athletic Honda Civic Tourer Active Life Concept

    Honda Sensing suite of advanced safety and driver-assistive technologies is also included in the 10th generation of the model. This means that there are features such as Collision Mitigation Braking, Road Departure Mitigation and Adaptive Cruise Control with Low-Speed Follow.

    2016 Civic lineup will also include smartphone integration with 7-inch high-definition Display Audio touchscreen, Apple CarPlay and Android Auto.

    Athletic Exterior Design

    2016 Honda Civic Sedan Touring Side View

    To get into details about new Civic’s design, we must note that the athletic stance of the car is due to its lower and wider proportions. Compared to the current generation of the model, the new one is 2 inches wider and 1 inch lower. Its wheelbase is 1.2-inch longer and features more compact and sporty front overhang as well as longer hood and fastback-style tail.

    Refined design details put the necessary highlight on the appearance. Take for instance the sleek and swept-back bodylines, sharp and aggressive face and the pronounced wheel arches. Exclusive but optional feature is the LED exterior lighting, which includes LED headlights, LED DRL and C-shaped LED taillights.

    More Spacious Cabin

    2016 Honda Civic Sedan Touring Interior

    The interior of the new Civic features additional 3.7 cubic feet of space, making the space for the occupants larger than ever. Premium goodies are also included inside: automatic climate control as a standard, dual-zone on EX-L and higher trims; auto-up/down front power windows; an electronic parking brake with Brake Hold; Walk-Away auto door locks and an adjustable driver’s seat.

    The materials used for the interior are only high-quality and there are more high-contrast finishes. These include a one-piece, soft-touch instrumental panel with molded stitching; full-color TFT center meter; center console with piano black finish and high-contrast sliver bezel, etc. The upper the grade is the more premium the features are.

    Two New Powertrains

    The new Civic Sedan will have the option to be equipped with two brand new powertrains. Precisely, Civic Sedan LX and EX trims will be powered by a 2.0-liter, 16-valve, DOHC i-VTEC 4-cylinder unit, which will be mated to either a 6-speed manual (LX trim) or continuously variable automatic transmission (CVT).

    On the other hand, the EX-T, EX-L and Touring trims will be driven by a 1.5-liter, direct-injected and turbocharged 16-valve DOHC inline-4, mated to a unique CVT. By the way, the new 1.5-liter powerplant is the first turbocharged engine on a U.S. Honda model. Both engines promise to be performance oriented and at the same time efficient. At last, Honda has told us that more powertrain details and specifications will be announced closer to the launch of the car.

    2016 Honda Civic Sedan Touring
    2016 Honda Civic Sedan Touring
    2016 Honda Civic Sedan Touring
    2016 Honda Civic Sedan Touring
    2016 Honda Civic Sedan Touring
    2016 Honda Civic Sedan Touring

    Source: Honda

  • Meet the Athletic Honda Civic Tourer Active Life Concept

    Honda Civic Tourer Active Life Concept Rear and Side ViewHonda is going to preview a very interesting concept study at the Frankfurt Motor Show. The vehicle is dedicated to outdoors sports fans, specifically for cycling enthusiasts, and this is why it is called Civic Tourer Active Life Concept. Dedicated to the active life, this Civic-based model features a lot of equipment necessary for those who seek adventures. And we are definitely looking forward to see it entering production soon.

    The car underlines Tourer’s model class leading cargo space and versatility. As a matter of fact, the concept is a very good example how style and space can perfectly work together. For instance, the exterior is painted in a custom shade, which underlines the athletic design of the car, while the interior features all accessories needed for active lifestyle.

    Sleek and Sporty Exterior

    Honda Civic Tourer Active Life Concept Side View

    As you can see from the pictures, the external appearance of the car is very sleek and athletic. Designer’s aim was to imbue in this car the sporty and active spirit of its customer’s lifestyle.

    SEE ALSO: Honda Civic Tourer Took One More Trophy!

    The custom paint finish which I was talking about is blue, but the thing here is that it features lower gun metallic gradation and a silver roofline. This further helps in the emphasis of the Civic Tourer’s sleek and aerodynamic design. The car rides on pretty big wheels, 18-inch of size, so that it can tackle almost any terrain. At the rear, we see custom rear bumper, which helps strengthen the dynamic appearance.

    Accessorized Interior

    Honda Civic Tourer Active Life Concept Interior

    Inside, the cabin also includes one-off theme. The blue shade has been repeated in the form of stitching on the steering wheel and on gear shift. And there is even a hint from the Civic Sport and Civic Type R here, and it is the sporty black roof lining.

    At the front, the seats are wrapped in suede and leather. They also include a carbon tape with blue piping, which stretches from the centre and along the upper outer areas of the seat, continuing into the suede door lining.

    More Space Means More Fun

    Honda Civic Tourer Active Life Concept Trunk

    Believe it or not, the Civic Tourer Active Life Concept makes full use of its 1668 litres trunk space and a low loading height. Some of the features, which I find very cool, and come in this concept are the smart loading rack capable of transporting two bicycles. And there is even a retractable arm which can be extended from the rack, and can help you in the maintenance and repairs. So basically this concept is dedicated to all cycling enthusiasts.

    Furthermore, Honda also equipped this Civic with other maintenance accessories like the integrated air pump, the large light on the tailgate, the extended shade area and the retractable bench.

    There are also other goodies such as toolbox, bottle holder, water tank and a front wheel holder all integrated within the trunk side lining. Clever storage solutions are not absent. On the contrary, Honda’s designers thought that it would be great if they feature here a special aero shape roof box for the essential cycling accessories such as shoes and helmets.

    Guinness Record Winning Engine

    Based on the Honda Civic Tourer, the Active Life Concept is too driven by the 1.6 i-DTEC engine. By the way, the unit made a new Guinness World Record for fuel efficiency thanks to achieving an average of 2.82 litres per 100km (100.31mpg) in a 13,498km (8,387 mile) drive across 24 contiguous EU countries.

    And at last, if you want to see the Guinness World Record holder and the new concept as well as Honda’s new model range displayed, then you should definitely visit the Motor Show in Frankfurt, where they all will be on display.

    2016 Honda Civic Tourer Active Life Concept
    2016 Honda Civic Tourer Active Life Concept
    2016 Honda Civic Tourer Active Life Concept
    2016 Honda Civic Tourer Active Life Concept
    2016 Honda Civic Tourer Active Life Concept
    2016 Honda Civic Tourer Active Life Concept

    Source: Honda 

  • Honda Project 2&4 Will Debut at 2015 FIAA

    Honda Project 2&4 “Honda Project 2&4 powered by RC213V” is the winning entry from Honda’s “Global Design Project” and it will make its debut at the 66th Frankfurt Motor Show. Embracing the concept of “creative craftsmanship”, Honda Project 2&4  celebrates Honda’s position as one of the world’s leading engine manufacturer. In fact, the brand has sold more than 28 million units and numerous more parts, equipment packs and other.

    The special vehicle comes with the exceptional RC213V competition motorcycle engine, which was originally developed for the world-class MotoGP motorcycle racing series is now fine-tuned to meet the conceptual and functional requirements of the new vehicle. It offers a total of 215 hp (158 kW) at 13,000 rpm and the peak torque is measured at 118 Nm at 10,500 rpm. This unit is paired with special six-speed DCT transmission.

    SEE ALSO: Honda Will Encourage Young Engineers At the 2015 Frankfurt Motor Show

    Honda Project 2&4 shows what this simulated challenge can generate thanks to the unique abilities and qualities of each participant. Conceived by Honda’s motorcycle design studio in Alaska and designed in collaboration with the automobile design studio in Wako, Honda Project 2&4 aims to create a dynamic and intense driving experience by combining the most thrilling and interesting components of the motorcycle and the car. And as we can see, the result is simply fascinating. It not only demonstrates originality, but also shows glimpses of the not-so-far future.

    Honda Project 2&4

    Based on Honda’s heritage, the body structure and engine position have been influenced by the legendary 1965 Honda RA272. The overall length is 3,040 mm, the width is 1,820 mm and the exact height is 995 mm. The weight of this beauty is measured at just 405 kg. Furthermore, the whole construction is especially built to ensure low centre of gravity and increased responsiveness rates.

    And the exhilarating feeling from the open cockpit is further enhanced by the driver’s seat position. Furthermore, this special “floating seat” design places the driver as close to the action as possible. Just think about it: a combination of a bike and car. How cool is it?

    2015 Honda Project 2&4
    2015 Honda Project 2&4
    2015 Honda Project 2&4

    Source: Honda

  • Honda Will Encourage Young Engineers At the 2015 Frankfurt Motor Show

    2015 Frankfurt Motor Show will be one of the most important events this year for Honda. This is where the brand will present its latest range of restyled and improved vehicles. And along with the vehicles, Honda will also showcase some fresh design concepts and technologies which will all demonstrate brand’s desire for creativity and self improvement.

    The 2015 Frankfurt Motor Show will further witness and the global premiere of “Honda Project2 & 4”. This is a special design competition run and managed by Honda which will inspire and reward creative minds. Taking the idea for ‘creative craftsmanship’, Honda Project 2 & 4 was created by Honda’s motorcycle design centre in Alaska and by Honda’s automobile design centre in Wako, Japan. The project is the result of brand’s effort to create more and more exciting vehicles and driving experience.

    SEE ALSO: 2016 Honda HR-V is What We Have Been Waiting For?

    Furthermore, the 2015 Frankfurt Show will witness the latest HR-V and Jazz models. As you might know, they are arriving in European markets from September onwards and will demonstrate interesting design and of course the well-known class-leading Honda versatility and comfort.

    It looks like Honda is taking all this year’s challenges pretty seriously and will continue to impress with new concepts, ideas and projects. But what will happen in reality, we are about to find out.

    Source: Honda

  • Honda Performance Will Make Return on SCORE Baja 1000 Event!

    Honda is planning to make return to its 4-wheel off-road factory racing this November. The well-known manufacturer thinks of doing it the SCORE Baja 1000 desert race with a vehicle powered (obviously) by Honda Performance Development. So, it appears to me as one of the most beloved brands will go back on the road (or off the road?) to remind everyone why is it that good.

    Furthermore, the manufacturer teased some images of the race car today, featuring the twin-turbocharged Honda HR35TT V6 powerplant, Albins ST6 Sequential transmission, Fox racing shocs and rugged General Grabber tires. We know that this is not enough to satisfy the desire to know more about the vehicle, but don’t worry. Honda will release more informantion in the days leading up to the Baja 1000 event, held in November this year.

    SEE ALSO: 2015 Honda BR-V Prototype With a World Premiere at 2015 GAIKINDO Event

    As you know, this return to the SCORE Baja 1000 marks Honda’s first 4-wheel desert race since the HPD Desert Pilot raced in Class 6 back in 2012. And now we all await for further information and details about both the vehicle and race itself. Even though Honda’s returning was in many ways expected, it is always good news to hear that one of the most popular brands has a desire to continue challenging itself and bring innovations and thrilling moments for all the customers and fans.

    Source: Honda 

  • 2015 Honda BR-V Prototype With a World Premiere at 2015 GAIKINDO Event

    Honda BR-V Prototype has officially made a debut at the 2015 GAIKINDO Indonesia International Auto Show. This generation of crossover vehicles features an interesting combination of an SUV appearance and MPV utility. The vehicle is geared with an 1.5-liter i-VTEC engine, paired either with a 6-speed manual transmission or with a continuously variable transmission. And the best news is that the BR-V is planned to be in market in early 2016. So, the wait is almost over. At the World Premiere of the vehicle, personally unveiled byNoriaki Abe, Chief Operating Officer for Regional Operation (Asia and Oceania) of Honda Motor Co., Ltd. at Honda Booth, there were numerous guests, some of which are Kusnade Budiman, President Comissioner of PT Honda Prospect Motor (HPM),  and Tomoki Uchida, President Director of PT Honda Prospect Motor. So, what else does the vehicle offer? Here is a list of promised goodies:

    Exterior

    • High ground clearance
    • Big roof rails for all grades
    • LED connected tail light design in C-character
    • New 16 inch aluminum wheels

    Drivetrain system

    • 4-Cylinder 1.5-litre i-VTEC engine
    • 120 horsepower @ 6,600 rpm and maximum torque of 145 Nm @ 4,600 rpm.
    • New 6-speed Manual Transmission
    • Continuously Variable Transmission (CVT) under Honda’s “Earth Dreams Technology”

    Safety Features

    • Dual and Front SRS airbag
    • Anti-lock Braking System (ABS) and Electronic Brake Distribution (EBD)
    • Vehicle Stability Assist (VSA)
    • Hill Start Assist (HSA)
    • Front 3-Point Load Limiters with Pretensioner ELR Seat Belt and ISOFIX

    Source: Honda 

  • 2016 Honda Accord with Unchanged Pricing from MY2015 but a Lot More Goodies

    2016 Honda Accord Coupe and Sedan Facelift 2016 Honda Accord Facelift was revealed in the end of July with its upgraded dynamic styling, chassis and body. Honda is obviously ready to let the car straight onto the market and has announced its pricing. The sedan variant actually goes on sale today and will be followed by the coupe on August 26.

    With its sportier and sophisticated styling, the refreshed Accord now features a lot of revisions and upgrades, especially to the body and chassis. In addition, the new Accord also features for the first time ever Apple CarPlay and Android Auto, although those goodies come only optionally.

    SEE ALSO: 2016 Honda Accord and What We Get After the Facelift 

    Furthermore, the next advantage of Accord facelift is Honda Sensing, which is one of the most comprehensive safety- and driver-assistive technologies and is considered to be extremely useful. Of course, there are also other great new features like the available HD Radio, front and rear parking sensors and more.

    New Trim Level and More

    2016 Honda Accord Facelift Side View

    The 2016 model year will also see the birth of a new trim level for the Accord. Standing at the top-of-the-line, the Touring trim will be the first to get the great 19-inch alloys.

    All 2016 Accord Sedan grades will be powered by the 4-cylinder i-VTEC engine mated to a CVT. The EPA fuel economy ratings have been improved with 1 mpg to 37 mpg. This is due to the application of upgrades like the lighter weight and re-sculpted all-aluminum hood as well as the innovative aerodynamic elements and friction-reducing features.

    Pricing

    2016 Honda Accord Facelift Interior

    Some of the 2016 Honda Accord trim levels have a starting price unchanged from the previous model year. This is valid for the Sedan LX and Coupe LX-S. If the first one is equipped with 6-speed manual transmission (6-MT), then it costs $22,105 USD. $22,905 USD is the price tag for the Sedan LX with continuously variable transmission (CVT). 2016 Honda Accord Coupe LX-S keeps a steady price beginning at $23,775 USD for the 6-MT and $24,625 USD for the CVT.

    2016 Honda Accord Facelift
    2016 Honda Accord Facelift
    2016 Honda Accord Facelift
    2016 Honda Accord Facelift

    Source: Honda 

  • Which are the Sweet Spots and Pain Points of the Car Buying Journey?

    Beneits and Advantages of Car Buying Experience

    A comprehensive research project led by Auto Trader has given some insights of the pros and cons of the car buying journey. More than 1,000 car buyers took part in this study over the last two years. The conclusion made from the gathered data is very interesting and it will help you if you are soon to buy a car.

    Pain Points

    Two are the principal pain points for those who buy from a dealer. Precisely, these are the deal negotiations and salesperson pressure. Nonetheless, the study also found out that the consumers’ perceptions of the industry are often worse than reality. In fact, the data shows that 43% feared salesperson pressure and 33% worried about negotiation on areas like pricing, finance and part-exchange in advance of their visit.

    SEE ALSO: How to Hijack a Jeep Cherokee Over the Internet? [VIDEO]

    Only 21% confirmed the bad experience with salesperson pressure, while 17% did not enjoy negotiating with showroom staff.

    The other main concern is finding the right dealer. The research showed that 23% of respondents found this hard, in comparison to the 22% who worried about this in advance.

    How to Improve the Car Buying Experience?

    Beneits and Advantages of Car Buying Experience Second Image

    The survey also revealed buyers opinion on how the car buying experience could be improved. 32% of the respondents wanted the freedom to browse (with no pressure from the salesperson), other 32% needed better information about the real cost of the car, while 31% showed the importance of ‘one stop shop’ to find everything online. 29% of those featured in the study needed clearer information about the pricing of the vehicles, while 28% wanted better information on the best car deals and finance.

    Conclusion

    As a result, this study found out that buyer’s satisfaction is most clearly shaped by the offline experience. But this is only at those retailers, which tend to do a great job. Three quarters of buyers were satisfied with the whole buying process and had positive face-to-face interactions. However, there are 57% who need more persuasion when it comes to buying from the same dealer. They said they would be more inclined to go back to the same shop if the process had been better.

    Source: Auto Trader

  • 2016 Honda Accord And What we Get After the Facelift

    2016 Honda Accord 2016  Honda Accord comes refreshed, restyled and geared with advanced technology. Coming to markets in August, the latest Accord will be the first Honda vehicle to feature both Apple CarPlay and Android Auto systems. And of course, this are only some of the goodies, that the 2016 Accord will offer. The sedan and coupe models received some sweet styling and numerous hi-tech gadgets: there is a refreshed Display Audio touch screen interface, Honda Sensing system, HD Radio, heated rear seats, front and rear parking sensors and numerous more will be revealed in the upcoming weeks. So, let’s see what else makes the 2016 Accord so interesting.

    2016 Honda Accord and its offerings

    Exterior and interior features

    2016 Accord received a facelift and now the vehicle comes with some smoother lines, more sophisticated lines and overall better looks. The front of the vehicle shows a sharp and creased face, while the aluminum roof teams up with the grille for that brighter and more expressive appearance. The back demonstrates restyled LED taillights and aggressively-looking bumper Furthermore, the sedan and coupe models come with large 19-inch wheels.

    2016 Accord also comes with the Honda Sensing suite, that offers the best-in-class safety features. The pack includes Collision Mitigation Braking System, Forward Collision Warning, Lane Keeping Assist, Road Departure Mitigation, Adaptive Cruise Control.

    SEE ALSO: 2015 Honda Jazz Will Offer Enhanced Comfort and Features

    The vehicle, as said above, also offers gadgets like Apple CarPlay and Android Auto. Both systems are especially designed to support seamless smart phone integration and offer numerous functions and tweaks. With these system you can get directions, make calls, send and receive messages and of course browse the web and listen to some good music.

    2016 Honda Accord

    Drivetrain system

    2016 Honda Accord will be offered with two powerplant units: a direct-injected 2.4-Liter inline i-VTEC 4-cylinder and a 3.5-liter VTEC V-6, that are the most powerful engines used in Honda sedans so far. The engines will be powered to either the sporty and efficient continuously variable transmission for the 4-cylinder engines and the 6-speed manuals for the rest of the lineup

    Other upgrades and features

    2016 Honda Accord will come with 7-inch Display Audio touch screen, SiriusXM satellite radio and Homelink remote, 60/40 split and folding rear sit for some models and numerous more gadgets, that we impatiently wait to be announced.

    So, at the end we got the 2016 Honda Accord with sweet facelift, that offers numerous gadgets and engineer upgrades, along with the well-known Honda quality. Cool.

    2016 Honda Accord Facelift
    2016 Honda Accord Facelift
    2016 Honda Accord Facelift
    2016 Honda Accord Facelift

    Source: Honda

  • 2015 Honda Jazz Will Offer Enhanced Comfort and Features

    2015 Honda Jazz2015 Honda Jazz comes with the best features of its prededessors

    Honda announced details for the 2015 Jazz vehicle, Honda’s subcompact hatchback. The car will be offered in a wide variety of models, from the entry-level S model to the sophisticated EX Navi CVT. Honda brand also offers special payment plans , which include exceptional affordability and flexibility. The 2015 Jazz is based on the reputation of its predecessors and now offers some wonderful features, along with distinctive exterior lines and sweet performance flexibility.

    The latest Jazz model offers a platform with increased overall length by 95 mm and some highly efficient package additions. Now the 2015 model is even bigger from the inside, compared to older models and passengers will definitely love the boot space of 354 liters with rear seats up and 897 with seats down. And as it comes to Honda vehicles, the 2015 Jazz model offers some exceptional versatility and flexibility with its Magic Seat system and all the cargo configurations. In fact, the total loading length is measured in total of 2,480 mm.

    2015 Honda Jazz

    All the models in the lineup come with some rich equipment, that will be enough even with the base-grade S model. The air conditioning, cruise control, speed limiter and dusk sensing auto lights are all part of the standard equipment. Furthermore, every grade comes with Honda’s City-Brake Active to help avoid low-speed crashes and accidents.

    The mid-range SE model adds rear parking sensors, electrically adjustable and heated door mirrors and special 15″alloy wheels. The SE lineup also comes with Honda’s Driver Assistance Safety Pack, that gives owners some additional safety aids.

    And the top-range EX model lineup will grant customers with smart entry and start, automatic climate control and a special six-speaker audio system. The EX lineup will also include 16-inch enhanced wheels and front fog lamps.

    Furthermore, owners to the SE or EX models will also benefit from Honda’s special Connect in-car infotainment system. It is an Android-based system, that offers some easy to use interface, via seven-inch touch screen monitor. It will allow users to easily search the web, connect to the social media sites and of course listen to some radio or watch the news. How cool is that?

    2015 Honda Jazz

    Safety features

    2015 Honda Jazz will also provide some five-star Euro NCAP-rated safety features. All the models in the 2015 Jazz lineup will be geared with Honda’s City-Brake Active system, while SE and EX models will be fitted with Honda’s Driver Assistance Safety Pack. It adds radar sensors and forward and backward-facing cameras. The suite of safety features will also add Forward Collision Warning, Traffic Sign Recognition, Intelligent Speed Limiter, Lane Departure Warning and High-beam Support System. Surely, everyone will feel safe and comfortable in vehicle like that, right?

    2015 Honda Jazz

    Drivetrain technology

    2015 Honda Jazz comes with a refreshed and efficient 1.3 i-VTECK petrol unit. It offers 102 hp (75 kW) at 6,000 rpm. This engineer solution offers the smooth performance of the previous Jazz model 1.4 engine and the economy of the 1.2 model. Nice, huh? This engine is paired either with a six-speed manual gearbox or the recently developed CVT and the emissions are as low as 106g/km.

    2015 Honda Jazz will be on sale in the UK in September with starting price at $21,000

    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz
    2015 Honda Jazz

    Source: Honda

     

     

  • Honda Civic Tourer Took One More Trophy!

    Honda Civic Tourer

    Honda’s Guinness world record for “lowest fuel consumption” is already a reality! And the tough guy this time is Honda Civic Tourer 1.6 i-DTEC. Do you remember, when we told you about Honda’s ambition to drive through all the European countries in order to demonstrate the efficiency of the vehicle? Yes? Well, it is already over. And the car with both the teammates are now home, celebrating the wonderful achievement.

    Let us remind you, that Honda team had the ambition to create one of the most efficient powerplants today and to demonstrate it. How? By going throughout all the European countries and driving about 375 miles a day, for about 7.5 hours a day. The result? 1.6 i-DTEC recorded an average of 100.31 miles per gallon over 8, 387 miles in a 25 day drive across all the 24 EU countries.

    As you might remember, behind the wheel of the already famous Honda Civic Tourer were the two members of Honda’s European Research & Development (R&D) team, Fergal McGrath and Julian Warren. In fact, these two gentlemen were with the highest ambitions to demonstrate what the 1.6 i-DTEC is capable of.

    Honda Civic Tourer

    The team started the efficient journey from Aalst, Belgium on June, 1st and started the trip with a clockwise direction. They returned from where they have started on June, 25th. What they have recorded is exceeded efficiency of 74.3 mpg,which is more than 25%. Incredible, isn’t it?

    SEE ALSO: Honda Team Heads Up for A World Record

    Along with the strict rules of Guinness World Records organization, the team had to drive without any modifications or upgrades, or anything else, that will be considered as ‘lowering the toughness’ of the trip. There was even a rule, that the team had to refill the tank to the maximum every time, or else, it will be considered as a weight loss and sort of cheating. In fact, the whole idea was to show the original and unmodified vehicle in action.

    Honda Civic Tourer

    Furthermore, Fergal McGrath and Julian Warren are not professional drivers, achieved some additional economy with simple, yet effective tricks. They didn’t drive aggressively, of course, they planned well their trip and they were anticipating and taking seriously the road conditions.

    So, what else can we say? Congratulations to the brave team, Fergal McGrath and Julian Warren and the whole Honda crew, who are still working hard to deliver us the most comfortable, efficient and flexible vehicles.

    Source: Honda

     

  • 2016 Honda Pilot Debuts With Almost Meaningful Spots

    2016 Honda Pilot 2016 Honda Pilot made its debut with an advertising campaign, that will try to convince us, that the room inside is spacious and comfortable, while the vehicle itself comes with numerous gadgets, ensuring it is ready for every situation. In fact, this is the first video. The second spot tries to convince us, that if you sing inside a vehicle, full of nervous people, they will instantly change their mood and will start to sing along. Strangely, when I sing inside a car, the driver kicks me out.

    2016 Honda Pilot and the almost meaningful spots

    With a bit more details, the first spot, “The Incredible Pilot Elite”, uses a lot of examples to show how the car could deal with every problem and with every situation. In fact, the video is nicely done with lots of eye-catching effects. As you will see for yourself, the 30-second spot demonstrates the spaciousness of the vehicle and the different “smart” technologies, that are ready to serve the driver in every single moment.

    The second spot is a bit longer, and it is called “Even Better”. As I said above, the plot takes place at some almost abandoned road with nervous family, tired of driving. Then one of the members starts to sing a well-known song, Weezer’s “Buddy Holly” and eventually all the passengers start to sing happily. In fact, the video clip is directed by the award-winning director Jason Reitman (Up in the Air, Juno), but personally I think this particular spot is not his greatest achievement. However, the video is interesting to watch, even though it doesn’t show anything meaningful.

    Of course, this two video spots will not be the only ones, that Honda will use to advertise 2016 Pilot. There will be some more videos, rushed to numerous TV channels and of course, there will be and social media campaign.

    So far so good. The two debut spots show almost nothing, but they are still interesting to watch. And we all hope, that 2016 Honda Pilot will be  a vehicle, that Honda team will be proud with.

    2016 Honda Pilot

    Source: Honda