The first-generation Prius was the world’s first mass-produced hybrid vehicle. Launched in Japan in 1997 and in Europe in 2000, the unique Toyota hybrid established a major industry milestone in vehicle powertrain development and sustainable mobility. The name Prius, ‘to go before’ in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue. (more…)
Tag: ECO-ICON concept
-
Toyota At The 2009 Geneva Motor Show
World premiere of new Toyota Verso
Toyota will unveil its all-new Verso at the Geneva motor show, a no-compromise MPV that offers more space, comfort and practicality, and benefits from the latest occupant and pedestrian safety features. Ride quality, acoustic comfort and dynamic abilities match those of conventional passenger cars.The interior features an improved Toyota Easy Flat-7 system for quick and convenient folding of the five individual rear seats. Special attention has been paid to increasing comfort for rear passengers with improved second and third row accommodation. (more…)