Tag: DuraTorq TDCi

  • Ford B-Max at Geneva

    Ford-B-MAX-2012-thumbGood news for family people as Ford are planning to unveil a production-ready B-MAX at the upcoming Geneva Motor Show. It is a debut that comes exactly one year after the concept debut at the previous Geneva Show. The multipurpose vehicle will come with a sensible, clever drivetrain lineup and an even more clever design.
    The innovative 1.0 EcoBoost petrol unit we talked about a few days ago, will be available for the B-MAX range and so will be the Duratorq TDCi diesel plants. Sales in Europe are expected to start later this year.
    Ford CEO and President Alan Mulally himself will drop the curtain at the unveiling. Also present, will be the chairman and CEO of Ford Europe Stephen Odell who already sounds excited enough:

    “The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Odell. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.”

    It’s the design that gets us though. Ford say that the B-MAX boasts a class-leading load-space and flexibility, a highly configurable environment and clever pillar design but what we really can’t get enough of are the sliding rear doors which bring to mind other clever MPV’s such as the Peugeot 1007 and the bigger brother, Ford C-MAX.

    Ford B-MAX (2012)
    Ford B-MAX (2012)

    Source: Ford

  • 2010 Ford Mondeo comes with improved engine range and equipment

    2010 Ford Mondeo comes with better fuel economy, lower emissions and improved performance mostly thanks to high efficiency Ford EcoBoost petrol-injection turbo and upgraded Ford Duratorq TDCi diesel engines now available for sale.

    The newly developed 2.0-litre Ford EcoBoost petrol engine delivers 203PS and the significantly improved 2.0-litre TDCi diesels with 115, 140 and an impressive 163PS version.

    Furthermore, the car features Ford PowerShift – six-speed dual-clutch transmission system, which delivers smooth and fast gear change. Currently, Ford Mondeo has a leading position within its segment and now it is secured with the enhancements. (more…)

  • 2009 Ford Everest: Dominant Toughness in Fresh Appearance

    A new design look and an array of contemporary features give the new 2009 Ford Everest fresh appeal to go with its image of dominant toughness – Everest is the most capable seven-seat SUV on the road or off, combining best-in-class torque, active versatility, superior off-road capability and Built Ford Tough strength with surprising levels of comfort and refinement.

    The new Ford Everest pioneers a suite of new design elements, led by a new-look front design with a classy multi-bar chrome grille and chrome-accented lower grille combining with sleek, wraparound headlamps to create a distinctive signature style. Under its slick new shape are the unrivalled toughness and proven capability that have made Ford Everest a leading choice among SUV buyers.

    “More than ever, Ford Everest is the SUV that brings everything together in one great package,” said Masaki Makihara, Everest chief platform engineer. “It’s powerful, with the best torque in its segment. It’s smooth, with its great five-speed automatic transmission. It’s versatile, with outstanding space for people and cargo. And it’s safe – the only SUV in its class offering both dual front and side air bags. With its contemporary new design look, the dominant toughness of Ford Everest has never been more appealing.”

    The 2009 Ford Everest, available in XLT and top-of-the-range Limited models in a choice of 4×2 or 4×4 powertrains, features the outstanding responsiveness of Ford’s renowned DuraTorq TDCi common-rail diesel engine family. With TDCi power, Everest boasts best-in-class torque output – that’s the feeling of instant power on tap to accelerate away from a traffic light or make an overtaking maneuver.

    Customers have a choice of a five-speed manual transmission or a sophisticated five-speed automatic, which offers electronic shift-on-the-fly when fitted in the Everest 4×4.

    Everest’s tough chassis and confident stance – with standard 16-inch wheels or impressive 18-inch diamond-cut and polished wheels available optionally – give it the credentials to handle rough roads or deal with tough conditions, such as the negotiating light flooding that occurs during rainstorms. Inside, the occupants of Everest are isolated in comfort.

    These are just some of the strengths that have given Ford Everest its reputation for dominant toughness.

    Like Ford’s recently launched new Ranger pickup, Everest’s name is boldly embossed in the upper grille shape – a design reflecting the pride, confidence and capability of the Ford truck and SUV families.

    2009 Ford Everest

    “The name Everest lives boldly within the soul of the vehicle, not just on a badge, and that says a lot about its character and the pride Everest customers have in their vehicle,” said Scott Ferrier, design manager, Asia Pacific and Africa, Ford Motor Company. “The new design for 2009 is a more premium look that builds on the capability and robust feel that are Ford Everest hallmarks. We’ve added contemporary touches that give it a lot more style, but it’s the way the new design complements Everest’s inherent strengths that was so important for the design team to execute.

    “The result,” Ferrier says, “is truly a signature look for Ford Everest.”

    Everest is an important player in the Ford product portfolio, sharing key underlying technologies – such as impressive Ford TDCi common-rail turbodiesel power, torque and refinement – with the Ford Ranger family. The Ford truck and SUV lineup shares another key attribute: proven capability built on a solid, Built Ford Tough foundation.

    The Contemporary Shape of Capability

    Touches of sophistication abound – the 2009 model evokes the unique spirit of Everest, whose all-conditions performance, generous interior package, seven-seat comfort and outstanding versatility make it delightful to own – and for many a symbol of accomplishment that’s also a smart buy. Everest owners say their vehicle is always at the center of the action, whether it’s used for work, pleasure, or often, both.

    “Everest owners spend a lot of time with their vehicles and find them an invigorating part of their lifestyle,” Ferrier said. “They love the versatility, toughness and capability of their vehicles but they also appreciate that its design communicates success and confidence. Our objective in shaping 2009 Everest was to build on this emotional connection to make that vehicle-owner bond even stronger.”

    New Everest uses rich body sculpting with touches of chrome, brushed aluminum materials and premium details to create an appealing SUV character. From any angle, the design unifies into a compellingly execution of the confident Everest character – a vehicle ideally suited to accomplished people with active lifestyles.

    A New Face on Everest

    Everest sports a sophisticated, all-new front-end design. Its centerpiece is a new chrome grille, which features contemporary chrome detailing.

    The grille design features three, finely detailed horizontal bars that seem to float in the grille opening, the middle of which supports a proud Ford oval badge. Designers sculpted the three-bar grille – a key element of Ford design DNA – to convey the kind of sophistication found in luxury goods packaging. The bars also visually communicate width and confidence, representing Everest’s confident stance and go-anywhere spirit.

    The top edge of the grille features a wide header bar with EVEREST embossed boldly into its surface. This bar joins the forward edge of the hood and meets the shape of the new Everest headlamp unit.

    The headlamps – their fully shaped, impact-resistant transparent surfaces – are each sculpted and detailed with a brow reminiscent of luxurious cut crystal glassware. Chrome bezels to link the grille, hood and the muscular “chamfered” fender shapes seamlessly. Together, these elements are where Everest’s robustness and contemporary appeal unite so effectively.

    “Our design objective was to complement the robustness and inherent strengths of Everest,” Ferrier said. “We believe that these details really fit well with the strength and solidity of the body work and give the new Everest an even stronger aspirational appeal.”

    2009 Ford Everest

    The use of fine chrome detailing is echoed in the lower grille of the new Everest, which is bisected by a singular horizontal bar. Foglamps, housed in sculpted, silver wing-shaped bezels on Limited models, flank the lower grille and provide even further design detail to the new Everest face.

    United, these design details create a personality that’s unabashedly bold yet refined. Everest’s hood is domed to convey the TDCi power and responsive torque beneath, and Everest is clearly a vehicle with substance to back up its style.

    Powerful Stance with Eye-Catching Details

    Poised on bold, 18-inch, diamond-cut polished wheels straight off a concept vehicle, the new Everest has an unmistakably confident stance that communicates this vehicle is ready to go, whether it’s around town, on a great journey or to even greater heights.

    The gleaming, 18-inch wheels – available optionally on high-series models – feature bold six spokes in a ‘rimless’ design that extends each spoke visually straight to the deeply contrasting color of its grippy 255/60R18 tires. Each spoke also has a sculpted venturi shape – painted in a contrasting dark gray shade – cut into its surface. The wheel was first featured in Ford’s recent Ranger MAX show truck.

    A new 16-inch alloy wheel – in a unique six-spoke design – is standard equipment, fitted with P245/70R16 tires.

    The bodywork of Everest’s sides is accentuated by bold wheel arches, which further communicate its stance, on-the-road handling character and off-road capabilities. Visually, Everest is a vehicle of substance, and its profile features tinted glass from the B-pillar rearward to lend an air of exclusivity.

    Side cladding – body colored, a contemporary design trend – lends a protective feel to the Everest Limited’s profile. Everest also features protective overfender cladding in body color.

    Everest’s profile also features a number of eye-catching details. These features make selective use of contrasting metal shades and chrome to achieve an effect like that of accessories in a fashion ensemble.

    Everest’s front fenders feature a distinctive fender grille at their trailing edge. It is housed in a matte silver housing sculpted to incorporate a black-lettered chrome Everest badge, with an underlying black meshwork adding visual depth. The fender also sports a TDCi badge to denote the Ford DuraTorq TDCi common-rail turbodiesel powertrain technology in new Everest.

    A newly designed, low-profile roof rack provides additional visual contrast. It is shaped in matte silver, accented by black upright supports. It extends from the front seat all the way to the tailgate of the vehicle, providing style and functionality.

    Another contrasting detail is Everest’s built-in side step, crafted of extruded aluminum with top grooves for a secure foothold and visual style. The sidestep is mounted along the lower sill, visually uniting the two wheel arches. Its ends feature contrasting, titanium-colored caps, one of many facets of the Ford design team’s attention to detail.

    Everest’s side mirrors also include interesting design details and functionality. Their housings – matte black lowers with chrome uppers – incorporate turn indicator repeater lamps and – on Limited models – a puddle lamp feature, which illuminates the ground around the door of the vehicle as the driver approaches the vehicle and unlocks its doors by remote control.

    When the doors open, they reveal a distinctive chrome scuffplate with illuminated Everest branding.

    Subtle contrasting lines along the lower edge of the rear side glass are a touch of understated elegance. This creates a visual ‘chamfering’ effect that transitions from the lower bodyside into the upper ‘greenhouse’ of the vehicle.

    Everest – The One to Follow

    The contemporary design-driven changes extend to the rear of the 2009 Ford Everest, which features a number of elements that add appeal and exclusivity.

    Clever ‘wraparound glass’ provides a seamless transition from the profile of the vehicle to the rear view.

    This wraparound effect integrates Everest’s new high-mounted taillamps. These multifunctional units – running lamps, brake lamps and turn indicator under a protective, clear lens and a glossy black housing – feature a slim design that mirrors the height of the adjoining side and rear glass surfaces. The visual effect is a solid ribbon of glass running around the vehicle above its belt line.

    Mounted high on the vehicle, the lamps are designed for high visibility. (Everest also features a third, center-high-mount stop lamp which illuminates through rear glass.)

    The wraparound effect is a key Ford SUV design cue, executed with pleasing details, from small grooves in the taillamp design to the precise chamfering of the body shape as it wraps from side to rear.

    Everest’s all-new rear design also features several other key elements:

    * An eye-catching new cover for the tailgate mounted spare wheel. Large enough to stow a spare of the optional 18-inch wheel, the spare-wheel cover features a unique molded shape in which an appealing mountain motif appears in relief. A horizontal slot visually links the cover with the vehicle’s beltline.

    * The tailgate features a chrome handle incorporating a Ford oval badge and concealed lighting for the vehicle number plate.

    * A new three-piece rear bumper unit – finished in body color – incorporates rear reflectors and reversing lamps. Body-color cladding applied to the lower sill of the tailgate gives it a matching contour with the bumper for appealing design coherence. The cladding incorporates Everest branding.

    “All these features mean that, when you’re following this vehicle, it has a distinctive look that’s immediately recognizable as a new Ford Everest,” Ferrier says. “It is clearly the latest look.”

    Everest is available in seven exterior paint colors, including new Desert Bronze, and Winning Blue plus Cool White, Highlight Silver, Arizona Gold, Titanium Grey and Black Mica.

    TDCi Power and Fuel Economy

    With the best torque in its class, Everest provides the power and glory of state-of-the art diesel technology. That’s the confidence, premium refinement and outstanding fuel economy of Ford’s advanced DuraTorq TDCi common-rail turbodiesel engine family.

    Everest offers two highly responsive, 16-valve TDCi versions, both of which feature outstanding torque output plus impressive levels of smoothness and refinement:

    * The 2.5-liter Duratorq TDCi engine, rated at 105 kW, which delivers peak torque of 330 Nm.

    With plenty of low-end ‘grunt’, the TDCi engine range makes Everest ideal for overtaking on a highway or tackling the tough off-road terrain. The DuraTorq TDCi pair make Everest a delight to drive in any condition.

    The DuraTorq story starts with these engines’ incredible reserve of torque – their steep, flat torque curves indicating that Everest is ready when you put your foot down. With TDCi, Everest responds enthusiastically when the light turns green or when the moment is right to overtake. Models equipped with the 2.5-liter TDCi’s 0-100 kph time is 14.6 seconds..

    But enthralling torque output is just one important aspect of this advanced Ford common-rail diesel technology.

    Unlike traditional diesels, common-rail systems generate very high fuel system pressures, up to 1,600 bar – and use finely controlled direct injection to deliver precisely metered amounts of diesel fuel to the cylinders. This approach optimizes diesel combustion, ensuring very impressive performance and eliminating the effect of ‘turbo lag’ that previous generation engines suffered. The TDCi engines use variable-geometry turbochargers to tailor engine boost levels.

    Duratorq technology also contribute to a much more refined, quiet operation and reduced emissions output. Pilot injections, ultra-small doses of fuel prior to a main injection, help smooth the combustion cycle, making it cleaner burning and far less noisy than the diesels of old.

    “The DuraTorq engine family is ideally suited to the robustness and premium nature of the Ford Everest,” said Makihara. “These engines provide the superior performance, capability and refinement customers in this premium SUV segment expect. We’ve engineered DuraTorq TDCi to be at the very heart of the Everest ownership experience.”

    The DuraTorq TDCi engines also have a reputation for excellent fuel economy:

    * Equipped with the 2.5-litre TDCi, Everest achieves fuel economy of 8.8 liters per 100 kilometers and an effective tankful range of 678 kilometers.

    Everest’s 71-liter fuel capacity (6 liters more than Fortuner) contributes to its outstanding range on a tank of fuel.

    Loaded with Capability

    The sure-footed 2009 Ford Everest is available in 4×2 and 4×4 versions, and is available with a choice of a five-speed manual or five-speed automatic transmission.

    Everest 4×4 automatic transmission models feature an electronic shift-on-the-fly system for the convenient selection of 2WD or 4WD mode. The 4×4 system features a proven-tough Borg-Warner transfer case.

    With a confidently wide-track stance, Everest is ready for adventure. It is well known for its superior ground clearance and river-fording capability. Its vehicle approach angle (32 degrees) and departure angle (26 degrees) are designed for optimal off-road clearance. Everest overhangs measure 895mm at the front and 1264mm at the rear (length includes spare wheel cover).

    The automatic transmission has been carefully calibrated to match the torque output of the TDCi engines with excellent shift quality and refinement. Manual transmission models incorporate the use of a dual-mass flywheel and triple-cone synchronizers for first and second gears to ensure smooth, refined operation.

    Everest is equipped with a torque-sensing limited slip differential that apportions torque between the left and right drive wheels to maintain optimum torque balance. This feature is designed for better driveability and handling, particularly in high-speed cornering.

    Everest has been engineered to deliver a confident driving character and models equipped with the optional 18-inch wheels feature a suspension system tuned for greater compliance and outstanding ride comfort, making Everest feel more like a premium vehicle.

    Capability’s Form and Function

    Inside, the 2009 Ford Everest surrounds its occupants with car-like comfort and luxury while providing true seven-seater SUV functionality.

    The experience begins with outstanding seat comfort and spaciousness. Everest features ergonomically crafted seats with a choice of leather seating surfaces or a new cloth pattern. Door panels are also finished in the same material as the seats for visual appeal and design consistency.

    The second-row seats feature Ford’s Synchronic one-touch flip-fold system – a key to its interior versatility.

    Synchronic seats make it easy to configure the vehicle for all kinds of potential uses, whether it’s off to a leisure activity or carrying a load. This system allows the seat back to fold forward and flat.

    The third-row seat can flip forward to provide a generous rear storage area with impressive capacity of 1433 liters – nearly 10 percent more than Fortuner. Or the third-row seats can be removed to provide even more load length, especially if the second row is also flipped forward.

    Everest’s spaciousness also is a key facet of the comfort story. Legroom is generous for all three rows – front 1088mm, second 978mm and third 722mm. Everest’s two third-row passengers have 120mm of knee clearance – more generous than Fortuner.

    Unlike other vehicles in its segment, Everest features a tiered floorplan that gives occupants of all three rows excellent visibility. And that makes it easy for occupants to get in or get out of the vehicle.

    Cool Features

    Everest handles the heat with an air conditioning system that is designed to keep all seven passengers cool. It provides dedicated overhead air vents to both the second row and the third row of seats – another Ford competitive advantage in comfort.

    Everest’s stylish, easy-to-read instrument cluster incorporates an RDS-capable audio system with CD and MP3 capabilities and new AUX input jack in the center console. This allows occupants to feed connect popular MP3 players, such as the Apple iPod, into the audio system.

    Everest offers clever interior features and stowage options. There’s a handy instrument panel pull-out tray with a 10-kilogram load capacity, enough for lunch on the road or to use a laptop computer. Stowage in the door trims also has been enhanced.

    Safety Features

    The new Ford Everest is the only vehicle in its segment to offer front and side air, part of an array of active and passive safety features.

    Everest is equipped with dual-stage front air bags for driver (45 liters in capacity) and passenger (70 liters). It also has optional side air bags for the driver and front-seat passenger. These 18-liter bags are designed to protect the head and thorax in the event of a side impact.

    The air bags work in conjunction with three-point safety belts, another Ford safety distinction. The front safety belts are equipped with pretensioners, which are designed to maximize protection in the event of an impact by cinching the belts taut around the occupants..

    A commanding driving position provides excellent visibility for the driver.

    Everest’s protective body structure features door intrusion beams and reinforced A, B and C-pillars to manage crash forces away from the driver and passengers and maintain the shape and integrity of the passenger safety cell.

    Active safety features – designed to help the driver avoid an accident – include the Everest braking system, which features anti-lock braking (ABS) and electronic brake force distribution (EBD). A load-sensing proportioning valve is incorporated to tailor stopping capabilities for optimal control, including laden conditions.

    The new Ford Everest also incorporates Ford’s unique Passive Anti-Theft System (PATS), for improved vehicle security. A uniquely coded computer chip is included on the ignition key to ensure the vehicle will not start without the correct key. PATS works in tandem with a perimeter alarm.

  • All-nеw Ford Fiesta

    2008 Ford FiestaFord Fiesta is not just the most dramatic and distinctive Fiesta ever, it also marks a significant landmark in Ford’s history as the first Fiesta to be developed for customers around the world and as the template for the company’s future generations of global vehicles.

    Since the very first Fiesta was launched in 1976, over 12 million have been sold, with over 400,000 customers in 2007 (103,000 in the UK alone) proving the enduring popularity of the model’s style, efficiency and value for money.

    The Fiesta is set to extend these values, while appealing to a generation of small car buyers with its mix of kinetic design and latest big car technology. Three- and five-door Fiestas will begin rolling off production lines in Europe in summer 2008, with regionally-tailored models on sale in Asia, South Africa, Australia and the Americas by 2010.

    Developed for Customers Globally

    The Fiesta is the first product of Ford‘s Global Product Development System (GPDS) and has been designed and developed to meet the differing needs of customers as diverse as Western and Eastern Europe, North America, China, Australia and South Africa.

    Extensive research by Ford in these regions provided the basis for the GPDS process, which will dictate the future of Ford product development. Fiesta is also the first product of Ford Motor Company CEO, Alan Mulally’s ‘One Ford’ vision of a single, global company designing and building cars for a single, global customer base, not divided by regional or national borders.

    “It’s an incredibly exciting project,” says Marin Burela. “ Fiesta is a landmark moment for Ford. It’s our most significant global vehicle project since the Model T and heralds the future for Ford product development.”

    Designed for a New Generation

    Fiesta is the latest interpretation of Ford’s kinetic design philosophy, exuding presence and individuality in a way that will appeal to a generation of buyers.

    Building on the exciting momentum of the Verve Concept and latest-generation production models like the Mondeo and Focus, Fiesta brings the modern and dynamic Ford of Europe family look to the small-car segment.

    It wears the distinctive, bold Ford ‘face’ including the signature lower grille and large, centred Ford oval badge that characterises both the Verve Concept and other modern Ford vehicles. Details such as chrome and brightwork accents, sleek, wraparound headlamps, bold, pronounced wheel arch lips and a strong bodyside beltline create a dynamic look, even when stationary, while a distinctive rear view is formed by a sweeping roofline that finishes in a small spoiler, with dramatic, honeycomb tail lamps.

    This impact continues on the inside, with courageous use of dynamic lines, full surfaces and bold graphics, with an ambience ranging from sporty to sophisticated, created by the careful use of colours and materials in different contrasts Zetec S incorporates snowboard and street fashion designs and Zetec and Titanium feature high contrast dark gloss surfaces and high-tech metallic accents.

    Executive Director of Design, Martin Smith comments: “This is the most complete, expressive and exciting Fiesta Ford has ever produced, inside and out. To me, it is a car that evokes an instant emotional response – ‘I want one’ – before you even get near it.”

    Commitment to Driving Excellence

    Buying a Fiesta has always meant owning a great car to drive and Fiesta is set to extend that reputation even further, with key changes and an  ‘Zetec S’ model in the range.

    Standing on virtually the same footprint, but 40 kilogrammes lighter than its predecessor, Fiesta delivers a ‘light-yet-solid’ handling precision, enhanced by the first use of an Electric Power Assist Steering system in a European Ford.

    An Fiesta Zetec S model will be available at launch, with a 120 PS 1.6-litre Duratec Ti-VCT petrol engine bringing performance to the heart of the Fiesta range

    At the same time, a level of driving refinement echoes Fiesta’s visual sophistication and is set to raise the standard for small cars for road, powertrain and wind noise isolation.

    Ford’s commitment to driving quality will feature in Fiestas, whether built in Cologne, Germany, Valencia, Spain, or Nanjing, China, but with each tuned to suit regional driving conditions and customer preferences, under Ford’s global engineering approach.

    “We wanted to make sure that driving quality remains at the heart of Fiesta – we had to ensure that the driving experience delivered on the promise made by its dynamic kinetic design”, says Dieter Schwarz, Vehicle Engineering Manager for global Fiesta development. “I am confident we have fulfilled that promise.”

    Stronger, Safer, Lighter

    Under Fiestas’ stylish exterior is a robust body structure, crafted from high-strength steels, to protect occupants in the event of a collision.

    More than 55 per cent of the body structure is high-strength steel, making Fiesta approximately 10 per cent stiffer torsionally than its predecessor and providing an exceptionally rigid safety cell for all occupants.

    Supporting this is Fiestas’ Intelligent Protection System, offering up to seven airbags, including the first use of a driver’s knee-airbag in a small Ford car.

    This intense focus on safety extends to those outside the car, with an array of pedestrian protection features, from the shape and structure of Fiestas’ front bumper, bonnet and windscreen, to small details such as the shape of its headlamps and wiper blades.

    “Fiesta is a clear example that making a safe car doesn’t mean making a large car, or a heavy car. There is no need to compromise between safety and good design or driving character”, says Bernd Liesenfelder, Body Engineering Manager for Ford of Europe.

    Big Car Features and Clear Series Choice

    Fiesta brings an array of ‘big car’ premium features to the small car segment, which customers will notice even before they turn the key for the first time.

    Fiestas’ striking centre console features a mobile phone-inspired entertainment system that is styled very differently to traditional automotive switchgear, to provide a completely intuitive interface.

    Keyless entry, combined with a ‘Ford Power’ start button, adds to the Fiesta premium experience, with other ‘surprise and delight’ options available including automatic, projector headlamps, automatic windscreen wipers, Ford’s sophisticated Human Machine Interface with large 89 mm (3.5 inch) screen and cruise control.

    The driving position is given a ‘cockpit’ feel, with improved position and adjustment to both the driver’s seat and steering wheel, while passengers receive more personal and luggage space overall than the previous Fiesta, despite the stylish, sweeping exterior profile. Stowage space abounds from a boot capable of swallowing 295 litres, to ingenious storage areas throughout the cabin, including charging points for mobile phones and MP3 players.

    While Fiesta has been designed and engineered to meet a wide range of customer requirements, a clear series choice makes selecting the right model a simple task, with options from feisty to frugal, ultra-modern to traditional and a comprehensive list of standard features at all levels.

    A simple six-series range provides maximum choice from the affordable and well-equipped Studio and the popular Style and Style Plus, or the modern, techno style of Zetec, Zetec S and Titanium.

    A high level of equipment provides items such as power door mirrors as standard across the range. Completing the premium feel are features on Zetec and Titanium, such as the Aesthetic Lighting Pack, which bathes the centre console, gearshift area and passenger side dashboard area in a soft red glow.

    “You immediately feel the quality of a bigger car that will be at the core of the Fiesta ownership experience. When we consider all the comfort and convenience features in the Fiesta range, we think of it not as our small car, but our smallest large car”, says Giovanni De Pasca, Driving Environment and Occupant Package Manager for Ford of Europe.

    New, Revised and Enhanced Powertrains

    Fiesta combines newly-developed, revised and enhanced powertrains with its overall weight reduction to deliver better performance, fuel economy and reduced CO2 emissions.

    Fiesta’s engine range comprises four 16-valve Duratec petrol and two Duratorq TDCi diesel engine choices, refined to deliver a potential annual saving of over 11,000 tonnes of CO2 across Europe, versus the previous Fiesta.

    A key development is the Fiesta ECOnetic, offering the impressive torque of the 1.6-litre Ford Duratorq TDCi engine with target CO2 emissions of just 99 grams per kilometre (g/km), achieved through careful engine calibration, lowered suspension and aerodynamic improvements and a no-maintenance, coated Diesel Particulate Filter (c-DPF). The sub-100g Fiesta ECOnetic joins the sub-140 g/km Ford Mondeo and sub-120 g/km Ford Focus ECOnetic models as Ford achieves its commitment to deliver a range of ultra-low CO2 models at the heart of its product portfolio.

    Other Duratorq TDCi engines also benefit from refinements to their state-of-the-art common rail injection systems to deliver enhanced fuel economy, lower CO2 emissions and improved performance.

    Driving enthusiasts are not forgotten, thanks to an, 120PS, 1.6-litre Duratec Ti-VCT petrol engine, available in the Fiesta Zetec S and Titanium models. Despite its feisty character and 20 extra horsepower, the Duratec Ti-VCT is even more fuel efficient than the 100 PS, 1.6-litre engine in the previous Fiesta. The Fiesta Zetec S can accelerate from zero to 0-62 mph in 9.9 seconds, while still achieving a combined fuel economy of 47.9 mpg and CO2 emissions of 139 g/km.

    Three other 16-valve Duratec petrol engines are offered for Fiesta, in 1.25- and 1.4-litres and outputs from 60 PS to 96 PS, with an automatic transmission option available on the Duratec 1.4-litre.
    An added feature on Fiesta is Stall Prevention, designed to assist in low speed manoeuvres by altering the engine’s ignition profile to increase the amount of available torque and tuned for each individual powertrain.

    Overall, Fiesta achieves a 22 per cent improvement in 0-62 mph acceleration and 14 per cent better in-gear acceleration in passing manoeuvres, versus its predecessor, thanks to its reduced weight and improved powertrain calibration.

    “Thanks to its mix of careful calibration and latest powertrain technology, Fiesta is a tailored driving experience, carefully and precisely tuned to respond to all drivers and driving styles,” says Joerg Beyer, Chief Carline Engineer for Fiesta.

    Low Cost of Ownership

    It is not just in its contemporary styling and technologies that Fiesta will be attractive to a discerning and demanding generation of customers – extensive thought and effort has ensured it still stands for value for money and reliability.

    Helping owners minimise running costs was key, with fuel economy at the top of the list. Fiesta boasts increased efficiency across the range, with owners of the 1.4-litre Duratorq TDCi saving approximately a tankful of fuel a year – 45 litres over 9,300 miles – through efficiency improvements alone.

    Insurance premiums and repair costs are kept low by an intelligent approach to manufacturing. Bake-hardened steel on front wings offers better resistance to low-speed bumps and scrapes, while headlamps and tail lamps are positioned high, away from potential impacts and specially shaped ‘crash cans’ are designed as sacrificial parts, collapsing predictably in an impact to prevent more extensive damage and higher repair costs.

    Durability has been assessed at each stage in its development, with a total of 2.2 million miles of on-road testing and over 300,000 test operations on doors, bonnet and tailgate in real world environmental conditions.

    Fiesta is manufactured with sophisticated techniques more commonly found in big-car production, all part of delivering higher quality than ever for customers across the world.

    “Fiesta proves how you can make a small car affordable and reliable, without compromising style, quality or features”, concludes Joerg Beyer. “That’s the key to making Fiesta truly desirable.”

    32 Years of Success

    For the past 32 years, Ford Fiesta has provided practicality and driving pleasure to millions of customers across Europe. From its origins in 1976, as the product of a mission to build a European small car with modern features and a respectable price tag, the Fiesta name became ingrained in European culture and is now known across a variety of markets in Asia and South America. Fiesta is a brand that has attracted a loyal and dedicated following.

    Fiesta has always been at the forefront of Ford’s commitment to driving quality and innovative technology. In 1983, the Mk II Fiesta was one of the most economical cars in the world and the only vehicle of its size to offer diesel power. In 1989 Fiesta introduced anti-lock braking to the small car market and in 1994 a driver’s airbag came as standard.

    Accolades have abounded for the car during its lifetime, from rallying and motorsport success to prestigious titles such as ‘Car of the Year 1989’, ‘Best Small Car in the World’, ‘Smartest Small Car’, and ‘Best City Car’.

    “Welcome to Ford Fiesta.

    This vehicle is very special to us in Ford of Europe and to our customers. Over the past 32 years, Fiesta has consistently been at the top of the list of Europe’s best-selling cars.
    Over 12 million Fiestas have found homes with customers over that time and the Fiesta name continues to carry an overwhelmingly positive image in all its markets, standing for style, efficiency, driving quality and value for money. Our model is set to continue this success story and carry Fiesta forward to a generation of car buyers.

    But this completely model marks something of a departure for Ford of Europe. In contrast to previous generations of Fiesta, this car has been conceived and developed by the European arm of Ford’s global product development team to meet the demands and expectations of our customers around the world.

    It is also the blueprint for future Ford global product development, bringing together Europe, the Americas and Asia where it will be tailored for each region and go on sale progressively between now and 2010.

    I believe this is the most dramatic Fiesta since the very first model and it is the most complete and expressive interpretation yet of our kinetic design philosophy, echoing both inside and out the major elements of the exciting Verve Concept vehicles that inspired such a positive reaction around the world.

    Of course, you would expect a Ford to be great to drive and our engineers have worked hard to ensure that Fiesta will deliver excellent driving quality. This is one of our core vehicle attributes, and one we have developed and applied consistently throughout the Ford of Europe range.

    One of the development team’s greatest achievements is that it has been able to make the Fiesta stronger, safer and more comfortable, yet lighter and more fuel efficient than the car it replaces. An exceptionally rigid body structure means a robust crash protection, even before you include up to seven airbags available as part of Fiesta’s Intelligent Protection System.

    Increased fuel efficiency and lower emissions are two qualities that our small car customers are looking for on a daily basis and Fiesta will not disappoint. Chief amongst a range of efficiency improvements is the extension of our acclaimed Ford ECOnetic ultra-low CO2 range, with a 1.6-litre ECOnetic Duratorq TDCi offering CO2 emissions of less than 100g/km, while each and every engine in the range has been revised and enhanced for greater fuel efficiency and lower emissions.

    We’re also introducing an 1.6-litre Ti-VCT engine and a Zetec S model for driving enthusiasts, while a host of comfort and convenience features you would normally expect to find on our much larger vehicles combine to make Fiesta truly a compelling choice.
    We’re immensely proud of the Ford Fiesta, as the latest addition to Ford’s increasingly successful line-up of models for Europe, and as the template for future generations of vehicles developed from the outset for our customers around the world.”
    John Fleming, President and CEO, Ford of Europe
    July 2008

    “Everything about the Ford Fiesta is new from the styling, materials and technologies to the core development and manufacturing processes that bring it to life. It represents our future, in more ways than one.”
    Marin Burela, Executive Director of Small Cars, Ford of Europe