In order to celebrate the launch of the new DS 3 and DS 3 Cabrio, DS Automobiles will be taking over Central Atrium at Westfield London between 4 and 6 March with the new DS 3 Performance making its UK debut. Also, as part of the whole event, DS will be offering a chance for all participants to win a VIP Shopping Experience with a special Westfield Gift Card to spend with a personal fashion stylist and also the chance to drive the new DS 3 for a week. Sweet.
Furthermore, the avant-garde Parisian brand will create and installation at Westfield London and run a competition with the new DS 3 and the TV commercial, featuring the 94-year old fashion designer and DS brand ambassador, Iris Apfel.

Apparently, the centerpiece will be the colorful installation of the iconic moment from the TV advert with the new DS 3 and Iris Apfel, who is renowned for her oversized glasses and one-of-a-kind jewellery. Another feature is the DS photo wall, on which visitors can demonstrate that they are “Driven by Style”. They can pose in a striking Apfel-influenced pose in front of DS photo wall. Also, buyers have the chance to win countless prizes, including grand prize of VIP shopping experience.
SEE ALSO: DS Announces Details for DS 3 and DS 3 Cabrio Models
And of course, the new DS 3 will be on display in the Atrium at Westfield London with eight models, including the DS 3 Performance, now available in hatchback and Cabrio variatns. As you know, The DS 3 Performance blends power, refinement, intense driving experience and striking new visions.

And here is the video itself. Enjoy.
https://www.youtube.com/watch?v=5NjlVaNphlk
Source: DS Automobiles
DS Automobiles announces details for DS 3 and DS 3 Cabrio models. Also, both vehicles are available for order, despite the official “on sale” date is set for 5th of February. Furthermore, the brand confirms and the additional Performance Black editions that can already be preordered.