Tag: British Motor Corporation

  • MINI teams with JustPark to make parking easier

    MINI-JustPark_thumbMINI-JustPark_651

    Having a car brings many benefits to your life but in many cases you may find it really hard to find a parking spot. In fact statistics shows worrying facts – motorists waste 106 days of their lives just looking for a spot. There’s light in the tunnel, though – British Motor Corporation (BMC) and its brand MINI have teamed up with the online service JustPark to provide a service that allows drivers to secure a parking spot in advance directly from their dashboards.

    The only thing you have to do now in order to take advantage of the new service is to drive a MINI and then download a special application from the Apple App Store. By using the app, JustPark-registered drivers can find, book and navigate to a parking spot, choosing from more than 100,000 spaces across the United Kingdom.

    This is how the whole thing works – drivers can download and then integrate the app in the vehicle’s navigation system and then they can choose whether to input their final destination or look for a parking spot around them while on the go. The app provides drivers with a number of conventional parking spaces, from car parks and hotels to homes and pubs. In addition to that they can look for location details, pricing and reviews left by previous drivers.

    Once you choose and pay for a parking space you will be navigated to the destination by the vehicle’s navigation system. The best part is that the app has been designed for use while on the go and it has also undergone extensive testing by BMW laboratories in Germany.

    The app is the latest product of the partnership between JustPark and BMW Ventures, the venture capital arm of BMW that invests in startups working to improve mobility in urban areas and took a strategic stake in JustPark – formerly known as ParkatmyHouse – in 2011.

    JustPark founder, Anthony Eskinazi, said: “In 2014, no driver should have to experience the stress and uncertainty of circling the streets for that elusive parking space. JustPark gives drivers the convenience of finding and reserving an affordable parking space in moments. Just as we use apps to order taxis and takeaways, parking is finally being brought out of the dark ages.”

    The MINI will be the first car to enjoy the new service but JustPark expects to be able to offer the service to many more car brands in the near future.

    Source: MINI UK

  • HISTORY ON WHEELS: MINI (Part 1)

    MINI Original 1959 ThumbAnother iconic car which deserves a thorough examination is the legendary MINI. This vehicle, since day one till now, is absolutely groundbreaking subcompact coupe. It was born in the United Kingdom and achieved astonishing success around the world. The reasons for this are numerous, but it gained popularity mostly because its affordable price, compact exterior dimensions with surprisingly amount of interior space, and at last, but not least – because its unique design bringing the British style to life. With this car every customer experiences the true fun of exciting driving, and moreover he or she could easily park it literally anywhere. But let’s see where it all began.

    The Beginning – creation of a masterpiece

    The creator of the MINI is Sir Alec Issigonis who undoubtedly was a genius. One beautiful day he had this great idea for cheep, small and fuel-efficient car, which in addition had a safe handling. Issigonis had the ability to visualize the whole process, starting from draft … literally! He first drafted the simple lines of the future MINI on a restaurant table cloth and everything else later fell into place. It is interesting that the car was entirely his work, because he had this unique ability of visualizing the whole process of creation. He had a vision, which later became manifestation of success. Another interesting fact is that his sketches were used for the initial assembly of the first models of the car. Who does this nowadays?

    Sir Alec Issigonis and MARK I MINI (1959)
    Sir Alec Issigonis and MARK I MINI (1959)

    Issigonis with his design fellows continued the work on the vision of making the smallest car on the market. His goal was provocative too, because not only had it to be a real mini car, but also it got to accommodate four adults and some luggage. First he started by figuring out the basic dimensions this car. His design requirements were the car to be contained within a box that measured 10×4×4 ft (3×1.2×1.2 m). Moreover, the passenger accommodation should occupy 6 ft (1.8 m) of the 10 ft (3 m) length. Then on the verge came the question about the engine which is going to fit these sizes. In addition, it had to be an existing one. Before leaving Morris in 1952, Issigonis has created and built the Morris Minor, which was a front-wheel drive with transverse engine. This was the perfect idea to be featured in the new prototype. More importantly, the engine was mounted thank to the idea of putting the gearbox in the sump of the engine. This resulted in terms of saving more space. In addition, the tiny 10 inch wheels. The suspension system, designed by Issigonis’s friend Dr. Alex Moulton at Moulton Developments Limited, used compact rubber cones instead of conventional springs. This also resulted in space-saving. In addition, it included rising progressive-rate springing of the cones, and provided some natural damping. The prototype was built into the subframes. Moreover, the rubber cone system gave a raw and bumpy ride. The seats were with woven-webbing. However, but the rigidity of the rubber cones combined with the wheels being pushed out to the corners of the car, gave the vehicle kart-like handling. Little did they know back then that this handling will become famous. And eventually in October 1957 was born the first prototype, which carried the name “The Orange Box” due to its colour.

    1959 MINI Original
    1959 MINI Original
    1959 MINI Original Interior
    1959 MINI Original Interior

    And there it was, on 26th of August 1959 the modern MINI as born. Actually this is the exact date, when BMC (British Motor Corporation) launched the MINI. The production version of the Mini was shown to the press earlier in April. The iconic now name MINI, wasn’t put on the first vehicle produced. The first models carried the name Austin Seven (sometimes written as SE7EN) and the name Morris Mini-Minor. However, they later became famous under the name MARK I MINI. The modles were characterised by its sliding windows, external door hinges and “moustache” grille. In the United Kingdom the Mark I was produced between 1959 and 1967, with production in Australia continuing until 1970. Furthermore it developed a top speed of 72.4 mph (116.5 km/h) and could accelerate from 0–60 mph (97 km/h) in 27.1 seconds. The fuel consumption was at that time really impressive and unmatchable in numbers: Mark I MINI had 43.5 miles per imperial gallon (6.49 L/100 km; 36.2 mpg). In addition to all these technological advantages, the price of the car cost only £537.

    Austin Seven and Morris Mini Minor (1959)
    Austin Seven and Morris Mini Minor (1959)