Automobiles Review

Tag: Born

  • Cupra finds one more strategic partner. Details here!

    2021 Cupra BornCUPRA works with SEAQUAL INITIATIVE to manufacture the new bucket seats for the Born lineup from upcycled materials from the Mediterranian.

    The vehicle’s bucket seats will be created from a recycled polymer fiber fabric called SEAQUAL YARN. This means that SAQUAL INITIATIVE team collects litter from beaches, the ocean floor, and the surface in order to clean up the environment and recycles the litter into yarn that can be an ideal replacement of the virgin polyester.

    This means that the entire project and partnership contribute to a more circular economy and continuous cleaning of the planet’s seas, rivers, and oceans.

    2021 Cupra Born

    CUPRA Director of Strategy, Business Development and Operations Antonino Labate commented: With the CUPRA Born, our first 100% electric vehicle, we’re entering a new electric era. The partnership with SEAQUAL INITIATIVE to create the seats for this new model demonstrates that sustainability, innovation and contemporary design are a perfect combination. CUPRA is a brand that inspires the world from Barcelona, which is why we are committed to circular-economy projects and helping preserve a natural resource which is very close to us, the Mediterranean.

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    As it comes to SEAQUAL INITIATIVE, the team works with NGOs, fishermen, authorities, and local communities in order to clean up the seas and oceans. After cleaning up and sorting the different types of materials, the plastic is cleaned and transformed into a recycled piece of plastic that is used to create the SEAQUAL YARN.

    Born is CUPRA’s first all-electric vehicle and will be manufactured in Zwickau, Germany. The vehicle is also net CO2-neutral and will be based on a new modular electric platform, which can provide more efficiency and storage of more advanced features.

    2021 Cupra Born

  • CUPRA and Primavera Sound join forces for mutual benefits

    2021 CUPRA BornCUPRA and Primavera Sound kick off a new project together to inspire the world from Barcelona.

    The automotive brand and the music festival announced a three-year partnership that focuses on exporting new ways of enjoying music. Ahead of the Primavera Sound Festival 2022, the two companies reveal a teaser of artists’ lineup, featuring the new Cupra Born.

    The idea for both brands is to help each other, as both are at a key moment in their professional goals – CUPRA is about to unveil a new Born lineup, while Primavera launches the campaign that promotes the 2022 music festival.

    CUPRA President Wayne Griffiths said: CUPRA is an unconventional challenger brand that inspires the world from Barcelona with progressive cars and experiences. Primavera Sound has become the city’s most iconic festival with a global reach. This strategic alliance is a unique opportunity to inspire the world together and explore new ways of experiencing music, while increasing the global awareness of both brands. This is just the first step for CUPRA in the world of music and the beginning of a long-term partnership with Primavera Sound.

    The two brands are also working on new projects, yet to be announced, that will take the traditional musical experience beyond the festival, allowing music lovers from all over the world to experience it in a different way.

    Source: CUPRA