A unique Audi A1 specially painted by Damien Hirst for Sir Elton John’s White Tie and Tiara Ball. Audi sponsored the A1 for the auction held last night – making it the eighth consecutive year that the company has supported the AIDS charity event. Close to 700 VIP guests from all over the world converged on the private home of Sir Elton in Windsor, UK, to support his largest annual fundraiser for his AIDS Foundation.
Damien Hirst’s A1 was sold for 420 000 Euro ( £350 000 ).
“That’s the most exciting object we’ve ever had on auction at the White Tie,” commented Sir Elton John. (more…)
Today, the all-new 2011 Audi A1 steped on the UK market officially. Price-tagged between £13,145 and £18,280 on the road, the urban mini car blends the latest innovative technologies that befit a premium sector hatchback with the technological sophistication and quality of finish that mark out every Audi. 
The German premium sports car manufacturer Audi has announced its line-up for the 29th edition of the Worthersee Tour (May 12 – 15) in Reifnitz (Carinthia), Austria. 
As a part of the ad campaign of the recently premiered 2011 Audi A1, the German-based premium automaker has released an exclusively dedicated iPhone music-game named Audi A1 Beat Driver.