It is said that when you are at the top, the only way you can go is down. Not so for the remarkable Toyota Prius, which this summer takes its advanced hybrid power technology and environmental leadership on to a higher level.
The new, third-generation Prius will not only be the world’s most technically advanced mainstream car, it will also demonstrate the real world benefits of Toyota’s market-leading hybrid powertrain, Hybrid Synergy Drive. (more…)
The first-generation Prius was the world’s first mass-produced hybrid vehicle. Launched in Japan in 1997 and in Europe in 2000, the unique Toyota hybrid established a major industry milestone in vehicle powertrain development and sustainable mobility. The name Prius, ‘to go before’ in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.