Tag: 2014 Lexus IS

  • 2014 Lexus IS With Included Advanced Technology Pack

    2014-Lexus-IS-THUMB2014 Lexus IS is now going to be equipped with even more advanced safety features and driving aids thanks to the introduction of an additional option pack. The latter will be exclusively offered for the flagship Premier versions of the new IS 250 and full hybrid IS 300h.

    To be more precise, it consists of the following four enhancements: Pre-Crash Safety system (PCS), Adaptive Cruise Control (ACC), Lane Departure Assist (LDA) and Automatic High Beam (AHB). The first system – the PCS system utilizes a millimetre-wave radar sensor which works over a 20-degree scanning radius in order to find obstacles in the vehicle’s path, even when cornering.

    In addition, the PCS uses several sensors, a pre-collision computer monitors vehicle speed, steering angle and yaw rate inputs. This helps in the earlier determination of an impending collision.

    For instance, if there is a high risk of a collision, this system alerts the driver immediately with a buzzer and warning on the multimedia display. Simultaneously it activates the Pre-Crash Seatbelt pretensioners, and when the driver begins to brake, it additionally provides Pre-Crash Brake Assist. And in the cases when the driver does not brake, then the Pre-Crash Brake automatically applies the brakes to reduce the impact speed.

    The other feature is the Adaptive Cruise Control which works in two modes: constant speed control and vehicle-to-vehicle distance control. The first mode operates at speeds above 31mph (50km/h), and it is as a conventional cruise control system.

    The second mode has the ability to differentiate between vehicles directly ahead, and those in a lane in the vicinity. It utilizes the PCS millimetre-wave radar sensor at a constant speed, as well as decelerator, follow-up and accelerator controls. They work in terms of slowing the Lexus, matching its speed in front and, and once the road ahead is clear – accelerating back to the previously selected cruising speed.

    The Lane Departure Alert system on the other hand monitors road markings via a camera mounted on the rear-view mirror. The camera can detect if the 2014 IS is deviating from its lane without the turn signals being used. Then it signals by sounding a buzzer and showing a warning on the instrument display.

    At last, the Automatic High Beam function for the headlamps enhances the night-time visibility by automatically switching to low beam when the system’s camera detects the lights of an oncoming vehicle or one travelling ahead.

    Source: Lexus

  • 2014 Lexus IS Shows Brilliance And Style In Two New Ads

    The brand new 2014 Lexus IS Sport Sedan is having an exclusive launch via two new television spots. They are stylish and visually designed to be nothing less but provocative. The IS is going to be available in showrooms next month, is the latest vehicle in the Lexus lineup and it embodies company’s commitment to bold and dynamic design.

    To be more precise, this is the third-generation IS and it comes offering bold new styling and dynamic driving characteristics. This is exactly what the TV spots capture and even more, they challenge the customers with ‘It’s Your Move’ appeal.

    The two new general market spots are created by Team One agency and include everything that makes more purposeful statement: music, fashion, and contrasting colors. The emotions in the two ads are entirely different as they preview the serious yet playful faces of the IS.

    In the first advertisement named “Crowd” the bold and distinctive white IS F SPORT is revealed. In it this particular Lexus model heads to the open desert, the antithesis of the crowd, where it gains complete freedom and independence reign. The aim of the commercial is to highlight that things designed to draw a crowd are good, but leaving the crowd behind is more rewarding.

    The second spot is called “Color Shift” and it aims to show more fun and excitement to blend out than blend in. It dares the customers to exquisitely stand out and to be different. In it the cars become characters themselves and undoubtedly showcase the exquisite experience of driving the new IS.

    “Crowd” and “Color Shift” are going to be officially aired during this year’s U.S. Open Championship.

    Source: Lexus

  • First Official Images Of 2014 Lexus IS Revealed!

    2014 Lexus IS - FrontThe awaited 2014 Lexus IS has just been officially revealed with exclusive new photos. They show its powerful and elegant exterior and interior styling, and a cabin that is more spacious. The images are being released before the official world’s first appearance of the model at NAIAS on 15th of January.

    The new Lexus model follows the design philosophy of the LF-CC Concept but displays its own interpretation of the spindle front grille arrangement. At first glance, the IS exudes power, elegance and a stronger brand identity.

    Observed from one side, the vehicle shows the mass of the cabin concentrated towards the rear, with a rising line flowing from the blower body into the rear lamp clusters, adding more elegance and dynamism.

    The headlamp cluster design is also something new and it includes Lexus’s signature L-shaped daytime running lights that are presented independently below.

    2014 Lexus IS - Interior

    Next, the interior of the car’s cabin has clean and elegant design, which leaves the feeling of luxury. The model now has a longer wheelbase which delivers more comfort and offers greater luggage capacity.

    In particular, the thinner front seat design and the extended wheelbase ensure that there is more knee-room and access in the rear. The new rear seats also have a 60:40 split-folding function. In addition

    Furthermore, the driver’s seat also has a new design and offers more comfortability and better lateral support. The seat hip point and the angle of the new steering wheel are lower, and the steering wheel’s reach adjustment has been increased, giving a more sporting driving position.

    As you can see from the images, the materials used in the cabin are high-quality and they are complemented by advances in HMI technology and the introduction of a high-quality analogue clock. The centre console controls include electrostatic switches that need just a finger touch to adjust the air conditioning temperature.

    The new 2014 Lexus IS F Sport models can be immediately recognized because of the special design of their grille and front bumper. The “waistline” of the spindle-shaped grille is set higher compared to standard models, thus creating a larger lower grille that can draw in the greater volume of cooling air needed for sportier driving.

    What is more here is that there is also included exclusive seat design which provides extra support for the driver. The seats are made using an integrated foaming method that ensures there are no gaps between the upholstery and the filling, giving both excellent comfort and great lateral holding.

    Source: Lexus