Have you seen the film The Thirteenth Floor, which came out in 1999? Well if you have, then the new Real Deal advertising campaign by Toyota will “sound” very familiar to you.
This is a multi-million pound advertising strategy for the new Toyota GT86 Sports Coupe. It was created by Saatchi & Saatchi London and celebrates the brand’s return to its sports car heritage and reflects the rave reviews the GT86 has received for its authentic driving experience.
In summary, the Real Deal ad tells the story of a CGi man who has become tired of living in an artificial world. Some of the world’s best animators were involved in the making of the video. The computer game-style city is the living area of the animated hero and in addition is one of “pixels, pretence and driver assist”.
The hero goes to the underworld in order to find a way to feel alive. There he finds the new Toyota GT86. With its help he breaks free of his unsatisfying, inauthentic existence and escape into the real world. Take a look to the video below and see how he does it!
Toyota UK has priced the new GT86 sports coupe – £24 995 for the manual version and the automatic is £26 495. The car is already available to order and the first deliveries will be in July, this year. There are no trim levels and no engine choices.
2012 Toyota GT86 is powered by a front-mounted 2.0 liter boxer engine delivering all power to the rear wheels. It also features a rear spoiler, 17” light alloy wheels, chrome-finished dual exhaust tailpipes and a signature “T”-mesh grille. That T motif is repeated in the shape of the rear foglight, set centrally between the tailpipes.
A LSD (limited-slip-differential) is mounted as standard giving the GT86 unique driving pleasure.
Among the standard equipment you’ll find: bi-xenon high intensity discharge headlights, LED daytime running lights, front fog lamps and electric folding door mirrors with housings matched to the car’s body colour.
The customers can’t choose between trim levels and engines, but there are seven exterior colors – Dark Red, Silver metallic, Black metallic, Blue metallic, Dark Red metallic, Orange metallic and Pearl pearlescent. Optional side, roof and bonnet decals are available in black or silver to add an extra dimension to GT86’s sporting appearance.
The 2+2 seater boasts front sports seats, aluminium pedals and contrasting red stitching around the black leather trimmed steering wheel, gear knob and parking brake. Black cloth upholstery is standard, but customers have the option of black leather and Alcantara, or black leather with red Alcantara and additional red leather styling details on the door grips, steering wheel, gear knob and parking brake. Both of these options also include heaters for the front seats.
2012 Toyota GT86
The extras feature an auto-dimming rear-view mirror, cruise control, hill-start assist, scuff plates and the Toyota Touch touchscreen control system for controlling the six-speaker audio system, with Bluetooth for phone connection and music streaming, and a USB port.
As an option, the system can be upgraded to Toyota Touch and Go, with satellite navigation and advanced functions such as speed and safety camera warnings, on-board connection to Google Local Search and (via subscription) connected services providing data such as live parking and fuel price information and local weather forecasts.
Active safety provisions include a switchable VSC stability control system, which can be adjusted through three driving modes to suit driver preference, and a torque-sensing limited slip differential. Seven airbags are provided, including a driver’s knee airbag.
The 6-speed automatic transmission available for GT86’s includes paddle shifts to give the driver the option of making manual gear changes.