Fiat has just launched a commercial to promote their new 2012 Fiat 500. The ad is genuinely refreshing and definitely will make you smile at the end of the working week. So, enjoy it! The new spot is named “Baby” and at the end of the video you will grasp why. In general the ad expresses fully Fiat’s philosophy. In short, it is all about “discovery through passionate self-expression”. Fiat always stands behind the idea of encouraging people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. Well, the iconic Fiat 500 (or Cinquecento) has embodied all of this. It is a small car that lives big, and more importantly expresses the Italian way of living: rich in emotions, but as well rooted in an abundant heritage. The Cinquecento has modern simple design, which blends form and function. What you might don’t know already is that the model has unquestionable popularity, because of Fiat’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.
Thank to all the new and wide range of Fiat Panda accessories now the customers have the unique to customize their car and personalize it even further. The new range of accessories was introduced for the first time at 2012 Geneva Motor Show. To go further into details, over 70 products were presented there, and they are being collected in three main clusters: Customization, Utility and Comfort.
Of course, every single item was designed with the initial aim to increase comfort, increase enjoyment of leisure activities and improve the quality of life on board for all customers. These exclusive accessories perfectly suit the new car and fully respect its technical, style and mechanical features. Moreover, the Customisation area includes many original products for the new Panda.
For example: three series of body stickers, 15” diamond-shape alloy rims, lengthwise roof bars, door mirror covers and alloy hub caps in four different colours (silver, beige, red and purple), steel tyre valve caps sporting the Fiat logo and carpet, velvet or rubber mats with three different graphic designs.
The safety ad security of the passengers are guaranteed by a full range of child seats, anti-theft systems, cargo nets and passenger compartment separation grilles for carrying animals, parking sensors and anti-theft wheel bolts. At last, the Comfort package is designed to satisfy the needs of people who want to customise their cars.
For example, the catalogue includes features for enhancing one’s leisure time, like roof-fitted cargo boxes (360 or 490 litres) and handy protective boot liner. There are bars for carrying bicycles or snowboards/skis (3 or 4 pairs), kayaks and windsurfing boards in total safety, with a touch of extra style and originality.
Carrying systems: Roof bars, Ski carrier (3 sets of skis), Ski carrier (2 sets of skis), Windsurf carrier, Kayak carrier, Standard steel bike carrier, Top aluminum bike carrier;
Techno Pack: Blue & Me TomTom 2 Live, Blue & Me, My port, Steering controls;
The first official video of the new 2012 Fiat 500L has just been released as a preparation of its world debut – tomorrow at the 2012 Geneva Motor Show. In the name of the vehicle L stands for “Large” and of course 500 signifies that the car is part of the Fiat 500 range. The model shows a 500 version which is bigger in size and can accommodate new experiences and needs. For example, the new 2012 Fiat 500L is the first car of the range which is perfect for the family. In addition, the 500L expresses all of the taste of Italian style with a distinctive and catchy look and interprets the totally Fiat capability of conceiving and designing cars which are innovative in substance and in form. What distinguishes this model from the others is that it is “space-efficient”. Furthermore, the vehicle is designed by the Centro Stile Fiat, which drew inspiration from the modern reinterpretation of a car concept designed to achieve better external visibility and a large amount of internal light. This is achieved thank to the glass roof, which is the largest in its category. What is record braking for the segment here is that the model has a colour range of 30 body colours. The spaciousness of the interior offers lots of levels of comfort and it is the best in its category in relation to the external dimensions – 414 cm long, 178 cm wide and 166 cm high. In addition, there is a boot with a capacity of almost 400 litres that is able to hold up to 5 roller suitcases or a full-size push chair.
2012 Fiat 500L
The new 2012 Fiat 500L will be launched on the European market in the last quarter of 2012. It will include an engine range of two petrol engines (TwinAir and 1.4-litre) and a turbodiesel engine (1.3 MultiJet II). Standing out amongst the petrol engines is the new 0.9-litre TwinAir, which is a new developmental result of the multi-award-winning Fiat two-cylinder engine, which in turn is famous with setting the world fuel consumption and emissions record thanks to its low displacement and inclusion of a high-efficiency turbocharger.
Fiat has just launched a commercial to promote their new 2012 Fiat 500. The ad is genuinely refreshing and definitely will make you smile at the end of the working week. So, enjoy it! The new spot is named “Baby” and at the end of the video you will grasp why. In general the ad expresses fully Fiat’s philosophy. In short, it is all about “discovery through passionate self-expression”. Fiat always stands behind the idea of encouraging people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. Well, the iconic Fiat 500 (or Cinquecento) has embodied all of this. It is a small car that lives big, and more importantly expresses the Italian way of living: rich in emotions, but as well rooted in an abundant heritage. The Cinquecento has modern simple design, which blends form and function. What you might don’t know already is that the model has unquestionable popularity, because of Fiat’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort.
