More sneak peaks on exciting and creative commercials are revealed today. This time the spotlights are on the all-new 2012 Honda CR-V. In the advertisement is starring the award-winning actor Matthew Broderick. He acts in the campaign which promotes and supports the launch of the all-new Honda CR-V. It also encourages the active audience transitioning between their twenties and their thirties to conquer their aspirations by completing their own “Leap List.” It’s no secret that the CR- is a pillar vehicle in the Honda lineup, but the goal of the ad is to bring to it even more fun and youthfulness, which are inherent to the brand.
To go further into details, Broderick is playing himself while drawing on his well-known coming-of-age character, which the CR-V target audience grew up watching. More importantly, the commercial reminds viewers to go out and embrace life by doing whatever you want to do and not just the things included in the “have to” list.
Below is included a pre-game release of almost 2 minutes and a half extended version of the video of the commercial, called “Matthew’s Day Off”.
Source: Honda
Honda has introduced the new 2012 CR-V at the LA Motor Show. The new CR-V is compact on the outside and roomy inside. It represents an ideal balance for size and capability in the entry SUV segment by offering five seats, smooth and quite ride and even more innovative features than the previous model.
Honda has released a first image of the new CR-V Concept. This is the fourth-generation CR-V, which is set to go on sale in the United States by the end of 2011, and in Europe in Autumn 2012.