Narrated by Peter Dinklage (he pays the role of Tyrion in “Game of Thrones”), the advertising campaign for the 2015 Chrysler 300 has already started. “Drive Proud” campaign greets the people, who achieved success through hard work and dedication: from small business owners to artist and self-employed. The 60-second video is named “The Kings & Queens of America” and has already been launched.
There are more spots, that will be on TV later that month to continue the “Drive Proud” campaign and present the most luxurious vehicle in its class – the Chrysler 300. The advertising will run from April until June and further 30-second videos will be supported by advertisement agency Wieden+Kennedy Portland.
Other people, that would be featured in the campaign include Becky Hammon (the first full-time female NBA assistant coach); Mercedes Yvette (jewelry designer/The Glided Fox); Caroline Styne (restaurant owner) and many more designers, artists, sportsman.
The Chrysler brand delivers incredible designs, technology and innovation, that is always improved since the foundation of Chrysler in 1926. The brand success on the market continues to grow, thankfully to the ever-evolving and ever-searching challenges teams, that work for the brand.
The Chrysler 300 sedan greets 2015 with four highly equipped models: 300 Limited, 300S, 300C and 300C Platinum.
Chrysler has announced the 2010 Chrysler 300C range, offering unmatched visual appearance, power and excitement for any budget. Tempting us with very attractive and affordable pricing, the new Chrysler 300C combines new restyled interior, premium technology features and unmistakable design.
For the new model year, Chrysler 300C is available in four versions, the 300C SE, SR and SRT which are fitted with an automatic gearbox and a 3.0-litre V6 diesel engine, while the SRT-8 is coupled with a mighty 6.1-litre V8 HEMI® petrol engine.
2010 Chrysler 300C SE is a new entry-level diesel model that offers great combination of maximum fuel economy with the panache of the Chrysler 300C, the price starts at £23,995 on the road. The standart equipment includes: leather trimmed seats, ESP, ABS, heated front seats, dual zone climate control, LED ambient lighting, front fog lamps, parking sensors (front and rear), Xenon headlamps and 18-inch aluminium wheels.
Powered by a 3.0 litre common-rail diesel (CRD) engine that is capable to produce 215 bhp at 4,000 rpm and 376 lb.-ft of torque at 1,600 rpm, the 300C SE tops a V-max of 143 mph and covers the classic 0-62.5 mph sprint in 8.7 seconds.
2010 Chrysler 300C SR is price tagged at £24,995. In addition to the SE specification, the SR level features auto-dimming rear view mirror, upgraded Boston Acoustics® sound system including subwoofer and uconnect® gps satellite navigation system, uconnect® phone with voice recognition, a hands-free communication system using Bluetooth technology. Available as optional extras on the SR are the power sunroof – £750 and heated rear seats – £250.
2010 Chrysler 300C SRT is priced at £27,995, it builds on the SR models with a striking mesh grille with chrome surround, body coloured door mirrors and door handles, wheel arch extensions, 20-inch aluminium wheels, leather and suede trimmed sports seats and carbon fibre interior details.
Priced at £41,795, almost double than the base model, the top-of-the range performance model boasts a 6.1 V-8 HEMI® petrol engine that generates the astonishing 425 horsepower with 420 lb -ft of maximum torque. The rear-wheel drive Chrysler 300C SRT-8 is capable of impressive performance times – 0 to 62.5 mph in just 5.0 seconds, standing start quarter-mile time in the high 13-second range, a top of speed of 165 mph and 0-100-0 in the mid 16-seconds.
The SRT-8 level adds also high performance Brembo brakes, power sunroof, performance tuned steering and suspension.
Now in its second generation, the legendary 5.7-liter HEMI® V-8 engine has once again earned a place on Ward’s distinguished “2009 10 Best Engines” list. Relentlessly delivering powertrain excellence, Chrysler LLC has earned Ward’s “10 Best” award six times in the last seven years with the iconic 5.7-liter HEMI engine.
“The HEMI earns the honor not on pure emotion or brute force but with advanced new technology such as variable valve timing, which allows cruising in four-cylinder mode about 40 percent of the time, which is twice as much as the previous-generation Multi-Displacement System cylinder-deactivation system,” said Tom Murphy – Executive Director of Ward’s AutoWorld magazine. “A number of Ward’s testers managed to top 19 mpg (12.3 L/100 km) with the HEMI, putting it in line with certain premium V-6s tested.”
With improved Multi-Displacement System (MDS) technology for increased fuel efficiency, added refinement and more power, the all-new 2009 5.7-liter HEMI V-8 engine delivers world-class performance and technology in nine Chrysler, Jeep and Dodge vehicles. The 5.7-liter HEMI V-8 engine with MDS technology is available on 2009 Chrysler 300C, Chrysler Aspen, Jeep® Grand Cherokee, Jeep Commander, Dodge Charger, Dodge Durango, Dodge Ram Heavy Duty series and the all-new 2009 Dodge Ram 1500 and Dodge Challenger.
5.7-liter HEMI® V-8 engine
“We are honored to have our iconic HEMI engine recognized by Ward’s for a sixth time,” said Bob Lee, Vice President – Powertrain Product Engineering Team, Chrysler LLC. “HEMI is synonymous with performance, and now — thanks to VVT, expanded four-cylinder mode in our MDS system, and a host of other technologies — Chrysler’s new 5.7-liter HEMI V-8 engine delivers more fuel efficiency and refinement, along with even more power.”
While the new 5.7-liter HEMI V-8 engine maintains the key architecture that makes “HEMI” synonymous with “performance,” Chrysler powertrain engineers improved engine breathing and added new technologies, including Variable Valve Timing (VVT), that substantially improve fuel economy and refinement.
The HEMI’s new VVT improves fuel economy in two ways. First, it reduces the engine’s pumping work by closing the intake valve later. Second, it increases the expansion process of the combustion event. This allows more work to be transferred to the crankshaft instead of being rejected out of the exhaust port as heat. Essentially, VVT improves engine breathing, which improves engine efficiency and power.
Dodge’s fuel-saving MDS system seamlessly alternates between smooth, high-fuel-economy four-cylinder mode when less power is needed, and V-8 mode when more power from the new 5.7-liter HEMI engine is in demand. This optimizes fuel economy when V-8 power is not required, without sacrificing vehicle performance or capability.
HEMI Badge
An expanded MDS operating range in the new-for-2009 HEMI will allow customers to realize an even-greater fuel economy benefit. Chrysler estimates that since its inception of MDS in 2005, more than 100 million gallons of gasoline have been saved, along with reduced carbon dioxide (CO2) emissions of close to one million
When MDS is operating, it is indicated by a “Fuel Saver” readout in the vehicles Electronic Vehicle Information Center.
In addition to VVT and expanded MDS operating range, the HEMI’s fuel economy and performance improvements result from an increased compression ratio, an active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency, and reduced restriction exhaust and induction systems.
Numerous other hardware upgrades were implemented to build on the quality, reliability and durability reputation of the HEMI engine. These include crankshaft structural upgrades, a dual-mass crankshaft damper, new piston design, improved valve-spring design and oil pump capacity increase for VVT.
The new 5.7-liter HEMI V-8 engine is manufactured at the Saltillo Engine Plant in Saltillo, Mexico.
Narrated by Peter Dinklage (he pays the role of Tyrion in “Game of Thrones”), the advertising campaign for the 2015 Chrysler 300 has already started. “Drive Proud” campaign greets the people, who achieved success through hard work and dedication: from small business owners to artist and self-employed. The 60-second video is named “The Kings & Queens of America” and has already been launched.
Now in its second generation, the legendary 5.7-liter HEMI® V-8 engine has once again earned a place on Ward’s distinguished “2009 10 Best Engines” list. Relentlessly delivering powertrain excellence, Chrysler LLC has earned Ward’s “10 Best” award six times in the last seven years with the iconic 5.7-liter HEMI engine.
