Lexus debuted a national marketing campaign for the completely new and restyled RX luxury crossover. Along with the distinctive looks, this sweetie offers high levels of sophistication and exclusivity. Created for all who seek dynamic lifestyle, the vehicle has a lot to offer. Let’s find out what exactly.
First of all, there will be two national TV spots to highlight the improvements. For example, in “Beautiful Contrast” shots of elegant woman walking past European landmarks can be seen, while a man drives the new RX in modern city area. What comes next we leave to you: after all we don’t want to spoil the whole idea.
SEE ALSO: It’s Not Bunny Season but it is Definitely Time for a Custom Lexus RCF Rocket Bunny
Along with the two spots, there also be three multicultural spots: “Judgments Rewrite” will catch the eye for black audience and demonstrates how the contemporary RX is the ideal car for all the confident and prosperous people out there. The spot acknowledges that following your passion will eventually lead you to great rewards.
“Meet the Unexpected” focuses towards Hispanic audience. Inspired by magical realism, the video demonstrates what happens when imagination meets emotion. A man wakes up in a desert only to find a Lexus RX key in his hand. After entering the vehicle he goes for a passionate drive through all dreamed destinations. Once again, we will leave the end to you.

“Ahead of the Curve” focuses on LGBT customers. A stylish start in their avant-garde home as one man grabs his briefcase and walks outside to his brand-new RX vehicle. It appears that the house mirrors the sculpted RX body, demonstrating that the SUV was especially engineered to keep up with the modern lifestyle.
Digital presence for the refined RX will include special brand integrations with AOL, Google/Youtube and “The Mindy Project” on Hulu. Of course, there will be special campaign launched for all the Facebook/Instagram, along with some print media features like distinctive headlines and special articles about the brand and the vehicle.
Source: Lexus
Nissan announces further details for the 2016 Sentra sedan model. Coming with extended list of goodies, the 2016 model year will bring also numerous surprises for all the Nissan lovers out there. So, let’s remind you why are we all so excited about the latest Nissan family member.


Infiniti announces that the QX lineup premium active crossover will meet three new members: QX30 and QX30S and the special QX30 AWD . Along with the visual upgrades, the two vehicles have a lot more to demonstrate. So, let’s check out what is going on here.
Hyundai Sonata lineup will receive countless improvements and additional features, thanks to the all-new Value Edition packages on the 2016 Sonata Sport trim. The pack will be offered for less than $1000 and do add incredible levels of comfort and performance features.
MUGEN has revealed its lineup of Honda-based vehicles, which will be displayed at the Tokyo Auto Show next year. There are exactly five new models in the range of MUGEN modified cars including the most exclusive Mugen Civic Type R concept. The other four are the Honda S660 MUGEN RA Prototype, Mugen S660, Mugen modified Honda Vezel and a sporty Mugen Step WGN Spada.
After having released the first official teaser image of the CES concept car in the mid of December, Volkswagen has uploaded on their official YouTube Channel a video showing a little bit more of the vehicle. The company also stated that the “Internet of Things is making our cars more and more intelligent”. This leads us to the thoughts that the car will be interactive and we’ll probably see connectivity features never experienced before. After all, the Consumer Electronics Show is all about innovation and technology.
Almost in time for the winter holidays, Porsche decided to make surprise for its fans and customers by releasing several images of restyled 911 models that can be yours via special individualization program.

Ferrari has established itself as one of the leader premium automobile brand since the 1950’s and since then maintains its strong market positions. And it was also back in this era when the brand unveiled the 400 Superamerica at the Turin Motor Show in 1959. This sweetie offered incredible power and style, and typically for Ferrari, it became a vehicle that still maintains its performance and aesthetics on a high level.


Audi has already announced its plans for the upcoming 2016 season. The brand will continue to invest in new models and company expansions and has just announced that it will start a new chapter in the SUV segment development. Furthermore, the Four Rings brand has also announced its plans to deliver large-series vehicles that are entirely electricity-powered by 2018 and by 2020 Audi ensures us that it will expand the electric lineup to up to 60 different models. Impressive and brave, isn’t it?
It was about time for Mercedes to reveal some additional tweaks for its recently introduced SLC model. The new extra equipment is called Night Pack and it is definitely worth the look. Both the new SLC and the new styling kit will be available to order and in dealerships in the spring of 2016.
BMW is getting ready for the Consumer Electronics Show (CES), which will take place between 6th and 9th January in Las Vegas. The company will happily present there a so called Vision Car, which will have a single purpose: to demonstrate the interior of the future including a modern user interface. Why is this needed? Because of the faster and faster advance of networking between driver, car and environment, which is becoming more intensive.
G-Power has released its last project for 2015. As the year went by we witnessed some great tunings and this one here is another example of the exquisite work of the specialists. Under the attention of the masters is the BMW M3 E9X considered as the perfect base for a track day car. In combination with their SK III supercharger and the carbon-fibre aerodynamic parts, the M3 easily becomes M3 RS – a “serious player in the supercar league”.
